# GB Pavilion @ ITCN Asia 2026 — Complete Plan, SRS & Workbook

> **Three documents in one.** `Plan narrative` + `Software Requirements Specification` + `every cell of the 23-sheet master workbook`. No going through separate files.

| Section | Contents |
| --- | --- |
| Part A | **Plan narrative** — mission, funnel, 11 phases, system architecture, budget, KPIs |
| Part B | **Complete workbook** — all 23 sheets, every data row |
| Part C | **Software Requirements Specification** — the SRS for the programmer |

Document version 1.0 · Generated 4 Sep 2026 · Source: `GB_Pavilion_ITCN_Asia_Master_Plan_P3.xlsx` · Single source of truth.

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# GB IT Community Pavilion @ 28th ITCN Asia 2026

> **"Made in GB"** · Karachi · 22–24 Sep 2026 · Three-year platform 2026→2028

Use the free three-year GB Pavilion (Assumption A1 — confirm in writing by 5 Sep) as a strategic platform: position Gilgit-Baltistan as a credible technology ecosystem and convert visibility into measurable business for ~10 GB companies — leads, clients, investors, federal & international connections, MOUs, exports. Each ITCN must be stronger than the last.

## Key dates

| Milestone | Date |
| --- | --- |
| Kickoff & governance | 3–4 Sep |
| ECG written confirmation (A1/A2) | by 5 Sep |
| Budget with real quotes ratified | 6 Sep |
| Applications close / selection | 7 Sep / 8 Sep |
| Assets & sponsor logos freeze → print files out | 12 Sep |
| Travel & hotel booked | by 11 Sep |
| A-list VIP invitations dispatched | 14 Sep |
| Print proofs approved | 15 Sep |
| Rehearsals ×2 / Go-No-Go review | 15–16 / 17 Sep |
| Main travel wave (weather fallback armed) | 18 Sep |
| Setup complete & signed off | 21 Sep 18:00 |
| **SHOW DAYS** | **22–24 Sep** |
| Dismantle · leads 100% assigned | 25 Sep |
| 30 / 60 / 90-day reviews | 24 Oct · 23 Nov · 23 Dec |
| Year-2 decision + ECG booking (Lahore) | by 30 Nov |

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## 1. Mission

Use the free three-year GB Pavilion as a strategic platform: position Gilgit-Baltistan as a credible technology ecosystem and convert visibility into measurable business for ~10 GB companies — leads, clients, investors, federal & international connections, MOUs, exports.

| Metric | Number |
| --- | ---: |
| GB tech sector size | $15–18M |
| Active software houses | 100–120 |
| Freelancers (GB) | 3–4k |
| Companies on the floor | 10 |
| B2B meetings target | ≥40 |
| Leads target | ≥150 |
| MOUs target | ≥5 |
| Closed wins by day 90 | ≥3 |

> "Each ITCN must be stronger than the last." Next stop after Karachi: 29th ITCN Asia, 29–31 Jan 2027, Expo Centre Lahore.

---

## 2. The 7-Stage Funnel

Every activity, KPI and follow-up is mapped to one of these seven stages. They are not interchangeable.

| # | Stage | What it means | Target |
| ---: | --- | --- | --- |
| 1 | **Visibility** | Brand, media, ecosystem wall, social reach | Awareness |
| 2 | **Connections** | VIPs walk the booth, B2B meetings booked, international delegations | ≥40 meetings |
| 3 | **Leads** | Every visitor scanned at the booth in the Lead Tracker | ≥150 leads · ≥50 qualified |
| 4 | **Partnerships** | Real conversations turning into proposals, pilots, scoping work | ≥10 proposals by day 30 |
| 5 | **MOUs** | Signed MOUs with dated commitments per side | ≥5 signed · ≥2 at Proposal+ by day 60 |
| 6 | **Business** | Closed-won contracts traceable to the pavilion | ≥3 wins by day 90 |
| 7 | **Economic Impact** | Jobs, internships, freelance contracts, exports | Reported at 90-day impact report |

> *"A lead is not a meeting. A meeting is not an MOU. An MOU is not revenue. Report all four levels separately in every scorecard."*

---

## 3. The 11-Phase Roadmap · 3 Sep → 23 Dec 2026

Eleven phases, eleven workstream leads, one Project Director. Every phase has WHAT → WHY → WHO → WHEN → HOW → DEPENDENCY → OUTPUT → KPI.

| Phase | Window | Owner | Note |
| --- | --- | --- | --- |
| **P1** Strategy & Governance | 3–5 Sep | Project Director | Strategy & alignment |
| **P2** Company Mobilization | 3–12 Sep | Companies Lead | Call → Applications 4 Sep → Roster lock 9 Sep |
| **P3** Funding & Sponsorship | 4–19 Sep | Sponsorship Lead | 8-stage pipeline · ≥60% of budget |
| **P4** Pavilion Design & Branding | 8–21 Sep | Design Lead | Asset freeze 12 Sep · proofs 15 Sep |
| **P5** Stakeholder Engagement | 8–24 Sep | Stakeholder Lead | A-list invites 14 Sep · ≥8 VIP visits |
| **P6** BD & B2B Meetings | 9–24 Sep | BD Lead | ≥40 booked · ≥40 held |
| **P7** MOU & Partnerships | 10 Sep → 23 Dec | PD + PMO | ≥5 signed · ≥2 converting |
| **P8** Social, PR & Media | 5 Sep → 15 Oct | Comms Lead | ≥40 posts · ≥8 earned mentions |
| **P9** Logistics | 5–27 Sep | Logistics Lead | Travel waves · weather fallback armed |
| **P10** ITCN Execution | 19–25 Sep | Project Director | Show days · setup → run → dismantle |
| **P11** Post-Event Follow-Up | 25 Sep → 23 Dec | PMO / Follow-up | 30/60/90 reviews · Year-2 booking |

---

## 4. System Architecture — 22 Modules

The operations system replaces 23 disconnected spreadsheets. Single PostgreSQL/MySQL DB, multi-role web app (PWA for the booth), offline lead capture, audit log on every status change.

| Code | Module | Purpose |
| --- | --- | --- |
| FR-DASH | Executive Dashboard | KPI cards, phase status, top risks, command contacts |
| FR-AUTH | Authentication & Roles | RBAC, audit log, sponsor portal isolation |
| FR-COMPANIES | Participating Companies | Public call, 100-pt rubric, conflict-of-interest rules |
| FR-SPON | Sponsor Pipeline | 8-stage pipeline, probability-weighted value |
| FR-FUND | Sponsors & Funding | Tiers matrix as negotiation boundary |
| FR-BUDGET | Budget Tracker | 3 scenarios, live funding gap, two-signature rule |
| FR-STK | Stakeholder Database | Priority A/B/C routing, verify-before-invite |
| FR-VIP | Government / VIP Engagement | "Every visit produces an ask" rule |
| FR-B2B | B2B Meetings | 45-min slots · end-of-meeting next-step required |
| FR-LEAD | Lead Capture (PWA) | QR · per-pod & central · offline queue · paper fallback |
| FR-MOU | MOU & Partnership Tracker | Qualification bar; tracks to revenue |
| FR-PR | Social Media & PR | Pre / during / after, hashtag library |
| FR-RISK | Risk Register | Scored L×I, score-6+ for standup |
| FR-LOG | Logistics | Travel waves, NATCO road fallback armed |
| FR-DESIGN | Pavilion Design | Zone plan ≈90 m², asset library |
| FR-KPI | KPIs & Impact | Definition · baseline · target · actual · source · owner |
| FR-FU | 30/60/90 Follow-Up | Cadence machine, auto scorecards |
| FR-GOV | Committee & Governance | Roles, backups, decision matrix |
| FR-PER | Post-Event Report | 7-day v1 + 90-day impact edition, PDF export |
| FR-FACTS | Facts & Assumptions | Verified facts (cited) vs working assumptions |
| FR-Y2 | Year-2 Workspace | One-click clone for Lahore Jan 2027 |
| FR-TIMELINE | Master Timeline | 11-phase plan, daily standup view |

---

## 5. Budget — Three Scenarios

The Recommended scenario (≈PKR 5.12M) is what the sponsorship drive works against.

| Scenario | Total | Description |
| --- | ---: | --- |
| **Minimum Viable** | ≈ PKR 4.51M | Credible pavilion, nothing else. Cost-share floor ≈ PKR 2.1–2.3M if companies cover own travel/hotel. |
| **Recommended** | ≈ PKR 5.12M | The plan as designed. Mandatory + key optional. **Coverage target ≥ 60%** from sponsorship + cost-share. |
| **Enhanced** | ≈ PKR 6.59M | Adds GB Night (60-pax), custom fit-out, investor breakfast, PR retainer. Title sponsor showcase only. |

**Operating rules**
- No single sponsor > 35% of total raise
- Two signatures (PD + Sponsorship Lead) on any spend > PKR 100,000
- Actuals logged within 48h of spend
- Hidden costs tracked (cash float, reprint, extra power, bank charges)

---

## 6. KPIs — 22 Live Metrics

Sourced to the workbook. Each KPI: definition · baseline · target · actual · source-of-truth module · owner · review cadence.

| KPI | Target |
| --- | --- |
| Companies exhibiting | 10 |
| Trained reps on floor | 20 |
| Budget coverage | ≥ 60% |
| Sponsors closed | ≥ 5 |
| Leads captured | ≥ 150 |
| Qualified leads (Hot+Warm) | ≥ 50 |
| B2B meetings held | ≥ 40 |
| Investor conversations | ≥ 10 |
| International connections | ≥ 15 |
| VIP visits hosted | ≥ 8 |
| MOUs signed | ≥ 5 |
| MOUs converting | ≥ 2 by day 60 |
| Proposals out (leads) | ≥ 10 by day 30 |
| Contracts / wins | ≥ 3 by day 90 |
| Pipeline value (PKR) | Quantified by day 60 |
| Revenue attributed (PKR) | Reported day 90 |
| Jobs / opportunities created | Reported day 90 |
| Social posts published | ≥ 40 |
| Earned media mentions | ≥ 8 |
| Company satisfaction | avg ≥ 8 (100% would return) |
| Year-2 momentum (waitlist) | ≥ 15 |
| Open risks (health check) | Trend ↓ |

---

## 7. Six Open Decisions (blocking)

| ID | Open item | Status |
| --- | --- | --- |
| A1 | Free pavilion + 3-year commitment (ECG written) | **BLOCKING · by 5 Sep** |
| A2 | Exact booth dimensions (exhibitor manual) | **BLOCKING · by 8 Sep** |
| A4 | Delegation size = 25 (ratify at kickoff) | Pending 3–4 Sep |
| A5 | Budget unit costs (real quotes) | By 6 Sep |
| A6 | Cost-share policy (sponsorship-first, companies cover own travel) | Decision 5–6 Sep |
| A9 | KPI targets (ratify at kickoff, freeze baseline) | Pending 3–4 Sep |

---


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# Part B — Complete Workbook (every cell of all 23 sheets)

> Source: `GB_Pavilion_ITCN_Asia_Master_Plan_P3.xlsx`. Each section below is one workbook sheet rendered as a Markdown table. **All numeric values are in PKR** unless noted. Dates are 2026.


## 8. Executive Dashboard — KPI Snapshot (live)

Targets are recommendations; ratify at kickoff. Actual cells are live formulas reading from the source sheets.

| Metric | Target | Actual | Source | Reading |
| --- | --- | --- | --- | --- |
| Companies confirmed | 10 | 0 | Participating Companies | Roster locked 9 Sep |
| Sponsorship committed (PKR) | cover ≥60% of budget | 0 | Sponsors & Funding | Letters on file only |
| Budget requirement (PKR) | quotes by 6 Sep | 5120500 | Budget Tracker | Placeholders until quoted |
| Funding coverage % | ≥60% | 0 | Budget Tracker |  |
| B2B meetings held | ≥40 | 0 | B2B Meetings | ≥40 booked pre-show |
| Leads captured | ≥150 | 0 | Lead Tracker | L-IDs only |
| Qualified leads (Hot+Warm) | ≥50 | 0 | Lead Tracker |  |
| VIP visits hosted | ≥8 | 0 | Gov-VIP Engagement | Every visit → an ask |
| MOUs signed | ≥5 | 0 | MOU Tracker | Signings ≠ success… |
| MOUs converting (Proposal+) | ≥2 by day 60 | 0 | MOU Tracker | …conversion is |
| Pipeline value (PKR) | quantified by day 60 | 0 | Lead Tracker |  |
| Social posts published | ≥40 | 0 | Social & PR Calendar |  |
| Open risks | trend ↓ | 22 | Risk Register | Score 6+ = in motion |
| P1 Strategy & Governance | 3–5 Sep | Project Director | Not started |  |
| P2 Company Mobilization | 3–12 Sep | Companies Lead | Not started |  |
| P3 Funding & Sponsorship | 4–19 Sep | Sponsorship Lead | Not started |  |
| P4 Pavilion Design & Branding | 8–21 Sep | Design Lead | Not started |  |
| P5 Stakeholder Engagement | 8–24 Sep | Stakeholder Lead | Not started |  |
| P6 BD & B2B Meetings | 9–24 Sep | BD Lead | Not started |  |
| P7 MOU & Partnerships | 10 Sep–23 Dec | PD + PMO | Not started |  |
| P8 Social, PR & Media | 5 Sep–15 Oct | Comms Lead | Not started |  |
| P9 Logistics | 5–27 Sep | Logistics Lead | Not started |  |
| P10 ITCN Execution | 19–25 Sep | Project Director | Not started |  |
| P11 Post-Event Follow-Up | 25 Sep–23 Dec | PMO / Follow-up | Not started |  |
| Project Director |  |  | phone / email |  |
| PMO / Follow-up Lead |  |  | phone / email |  |
| PASHA/ECG Liaison |  |  | phone / email |  |
| BD & B2B Lead |  |  | phone / email |  |
| Logistics & Travel Lead |  |  | phone / email |  |
| Comms & Media Lead |  |  | phone / email |  |

### Phase Status

| Phase | Window | Owner | Status | Note |
| --- | --- | --- | --- | --- |
| P1 Strategy & Governance | 3–5 Sep | Project Director | Not started |  |
| P2 Company Mobilization | 3–12 Sep | Companies Lead | Not started |  |
| P3 Funding & Sponsorship | 4–19 Sep | Sponsorship Lead | Not started |  |
| P4 Pavilion Design & Branding | 8–21 Sep | Design Lead | Not started |  |
| P5 Stakeholder Engagement | 8–24 Sep | Stakeholder Lead | Not started |  |
| P6 BD & B2B Meetings | 9–24 Sep | BD Lead | Not started |  |
| P7 MOU & Partnerships | 10 Sep–23 Dec | PD + PMO | Not started |  |
| P8 Social, PR & Media | 5 Sep–15 Oct | Comms Lead | Not started |  |
| P9 Logistics | 5–27 Sep | Logistics Lead | Not started |  |
| P10 ITCN Execution | 19–25 Sep | Project Director | Not started |  |
| P11 Post-Event Follow-Up | 25 Sep–23 Dec | PMO / Follow-up | Not started |  |

## 9. Verified Facts & Working Assumptions

**Sheet:** `Facts & Assumptions` · **Records:** 31 · **Columns:** 5

| # | Fact | Detail | Source | So what / action |
|---|---|---|---|---|
| 1.0 | Event dates & venue | 28th ITCN Asia: 22–24 Sep 2026, Expo Cent… | itcnasia.com/karachi; TDAP Expo Centre Ka… | Anchor the whole plan; delegation must be… |
| 2.0 | Next edition (year 2) | 29th ITCN Asia announced: 29–31 Jan 2027,… | itcnasia.com/home | Year-2 of the 3-year commitment is only ~… |
| 3.0 | Organizer & contacts | E-commerce Gateway Pakistan (ECG). info@i… | itcnasia.com; TDAP booking schedule | Use for written confirmation of pavilion … |
| 4.0 | "Made in GB" pavilion announced | P@SHA Senior Vice Chairman Muhammad Umair… | ProPakistani, 19 Nov 2025 | Use "Made in GB" as the pavilion identity… |
| 5.0 | Key person dual role | Muhammad Umair Nizam is simultaneously P@… | Business Recorder Sep 2025; P@SHA CEC pag… | Route pavilion confirmation through his o… |
| 6.0 | P@SHA leadership context | P@SHA Chairman Sajjad Mustafa Syed was re… | TechJuice, Aug 2026 | Keep engagement institutional: write to b… |
| 7.0 | GB IT sector baseline | P@SHA's first 'GB IT & ITES Sector Diagno… | ProPakistani 19 Nov 2025; Business Record… | Use stats on the ecosystem wall and in th… |
| 8.0 | GBSHA exists | Gilgit Baltistan Software Houses Associat… | gbsha.org.pk | Primary mobilization channel for the call… |
| 9.0 | Federal names (verify at invite time) | IT Minister Shaza Fatima Khawaja; MoITT S… | moitt.gov.pk; ProPakistani Jan & Jun 2026 | Stakeholder Database rows prefilled; re-v… |
| 10.0 | GB government (verify portfolios) | CM Amjad Hussain (Azar) elected 22 Jun 20… | Pamir Times/Tribune Jun 2026; Aaj Jul 202… | Confirm the elected IT minister via Secre… |
| 11.0 | Pavilion precedents | ITCN editions have hosted STZA (with SIFC… | Radio Pakistan Jan 2026; Business Recorde… | Group pavilions are normal practice — ask… |
| 12.0 | Booth module norm | ECG's booking form sells space in 9 m² mo… | itcnasia.com/karachi/book-now | A 10-company pavilion ≈ 90 m² (10 modules… |
| 13.0 | Travel reality | Gilgit–Islamabad: PIA only, 3× weekly (Fr… | flightsfrom.com (Sep 2026 schedule); Wiki… | Travel plan needs hard buffers + road fal… |
| 14.0 | TDAP & partners | TDAP administers Expo Centre Karachi book… | TDAP booking schedule; itcnasia.com; ProP… | TDAP is a channel to international delega… |
| 15.0 | GB tech infrastructure | SCO Software Technology Parks in Gilgit &… | sco.gov.pk; AKDN Jun 2024; Samaa Feb 2025… | SCO, AKF/AKDN, UNDP, KCBL = natural spons… |
| 16.0 | Macro narrative | Pakistan IT exports hit a record $4.6B in… | ProPakistani Jul 2026; P@SHA diagnostic | Pavilion story should include the freelan… |
| 17.0 | 2025 Lahore edition postponed | The May 2025 ITCN Asia Lahore edition was… | startup.pk; Pakistan Consulate LA; Radio … | See assumption A3 on mapping the first GB… |
| ID | Assumption / open item | Working basis | Owner | Resolve by / how |
| A1 | Free pavilion + three-year commitment | Committed verbally by P@SHA SVC / ECG per… | PASHA/ECG Liaison | BLOCKING — written confirmation from ECG … |
| A2 | "90 × 90" space | Interpreted as ≈90 m² (10 × 9 m² modules)… | Design Lead | BLOCKING — exact dimensions, orientation,… |
| A3 | First GB delegation edition | Community describes 'ITCN Asia Lahore 202… | Project Director | Confirm internally by 6 Sep; adjust the n… |
| A4 | Delegation size = 25 | 10 companies × 2 reps + ~5 core team (PD,… | Project Director | Ratify at kickoff 3–4 Sep; drives budget,… |
| A5 | Budget figures | All amounts in Budget Tracker are placeho… | Sponsorship & Finance Lead | Replace with real quotes by 6 Sep (travel… |
| A6 | Cost-share policy | Default: sponsorship covers shared costs … | Steering Committee | Decide 5–6 Sep BEFORE companies commit, a… |
| A7 | Exhibitor passes count | Assume 2 per company + core team; actual … | Logistics Lead | Confirm with ECG by 8 Sep; passes data su… |
| A8 | Shell-scheme inclusions | Assume fascia, basic walls, carpet, 1 pow… | Design + Logistics | Confirm from exhibitor manual by 8 Sep; o… |
| A9 | KPI targets | All 2026 targets in KPIs sheet are recomm… | Steering Committee | Ratify at kickoff (3–4 Sep); do not chang… |
| A10 | Sponsorship tier pricing | Title 1.5M / Gold 750k / Silver 300k PKR … | Sponsorship Lead | Ratify 5 Sep with the budget. |
| A11 | Officeholder names | Ministers/CEOs verified as of the source … | Stakeholder Lead | Re-verify every name before its invitatio… |
| A12 | Connectivity | SCOM SIMs may not serve well outside GB; … | Logistics Lead | Confirm venue internet options with ECG b… |
| A13 | Sponsorship economics are planning assump… | Tier prices (Title 1.5M / Gold 750k / Sil… | Sponsorship Lead | Ratify tiers 4–5 Sep; recalibrate probabi… |

## 10. Master Timeline — 92 Activities Across 11 Phases

**Sheet:** `Master Timeline` · **Records:** 92 · **Columns:** 14

| Phase | ID | Activity (WHAT) | WHY | Prio | Start | Deadline | Owner (WHO) | HOW (method) | Dependency | Output | Success metric / KPI | Status | Risks / blockers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P1 Strategy & Governance | 1.1 | Kickoff: ratify objectives, KPI targets, … | Alignment before speed — every later deci… | P1 | 2026-09-03T00:00:00 | 2026-09-04T00:00:00 | Project Director | 90-min kickoff meeting; adopt KPIs sheet … | — | Signed-off objectives memo in shared drive | Objectives + KPI targets ratified by 4 Sep | Not started | Committee availability at short notice |
| P1 Strategy & Governance | 1.2 | Obtain WRITTEN confirmation of pavilion t… | Free space & 3-yr commitment exist only v… | P1 | 2026-09-03T00:00:00 | 2026-09-05T00:00:00 | PASHA/ECG Liaison | Letter/email to Umair Nizam office + info… | — | Confirmation letter + exhibitor manual on… | Terms documented by 5 Sep | Not started | Politeness delay — escalate via PD phone … |
| P1 Strategy & Governance | 1.3 | Form Pavilion Committee; fill every role | One accountable owner per workstream or t… | P1 | 2026-09-03T00:00:00 | 2026-09-04T00:00:00 | Project Director | Fill Committee & Governance sheet; confir… | 1.1 | Committee sheet complete with names & num… | All 11 roles filled by 4 Sep | Not started | Volunteer overload — cap roles at 2/person |
| P1 Strategy & Governance | 1.4 | Adopt decision & approval matrix + escala… | 15-day sprint cannot wait on consensus fo… | P1 | 2026-09-03T00:00:00 | 2026-09-05T00:00:00 | Project Director | Ratify matrix in Committee sheet (who sig… | 1.3 | Approval matrix adopted | Zero decisions >24h stuck (tracked at sta… | Not started |  |
| P1 Strategy & Governance | 1.5 | Open channels: committee WhatsApp, compan… | Single source of truth from day one | P1 | 2026-09-03T00:00:00 | 2026-09-04T00:00:00 | PMO / Follow-up Lead | This workbook = master; drive for assets;… | 1.3 | Channels live, all members joined | 100% committee in channels by 4 Sep | Not started |  |
| P1 Strategy & Governance | 1.6 | Set cadence: daily 30-min standup 18:00 (… | Rhythm beats heroics | P1 | 2026-09-03T00:00:00 | 2026-09-04T00:00:00 | Project Director | Calendar invites; standing agenda: yester… | 1.3 | Recurring invites accepted | ≥90% standup attendance | Not started |  |
| P1 Strategy & Governance | 1.7 | Adopt participating-company criteria & ap… | Transparent, defensible selection protect… | P1 | 2026-09-03T00:00:00 | 2026-09-04T00:00:00 | Companies Lead | Ratify rubric on Participating Companies … | 1.3 | Published criteria + application form | Criteria public before applications open | Not started | Perceived favouritism — publish rubric wi… |
| P1 Strategy & Governance | 1.8 | Frame year-2/year-3 with P@SHA/ECG in the… | A 3-year platform must be negotiated as o… | P2 | 2026-09-04T00:00:00 | 2026-09-12T00:00:00 | PASHA/ECG Liaison | Include Lahore 29–31 Jan 2027 + 2027/28 e… | 1.2 | 3-year frame referenced in writing | Year-2 named in the confirmation letter | Not started |  |
| P2 Company Mobilization | 2.1 | Launch call for applications across GB IT… | Reach all ~120 active companies + STP/inc… | P1 | 2026-09-04T00:00:00 | 2026-09-05T00:00:00 | Companies Lead + GBSHA | Application form (rubric fields); push vi… | 1.7 | Applications open with 7 Sep deadline | ≥25 applications by 7 Sep | Not started | Short window — pair with direct calls to … |
| P2 Company Mobilization | 2.2 | Community info session (online, evening) | Set expectations honestly: costs, commitm… | P1 | 2026-09-06T00:00:00 | 2026-09-06T00:00:00 | Companies Lead | 1-hr Zoom: opportunity, criteria, cost-sh… | 2.1 | Session held + recording shared | ≥40 attendees | Not started | Low turnout — record & recirculate |
| P2 Company Mobilization | 2.3 | Close applications; panel scores against … | Merit + ecosystem mix, done fast | P1 | 2026-09-07T00:00:00 | 2026-09-08T00:00:00 | Selection Panel | Score 100-pt rubric; aim for sector diver… | 2.1 | Score sheet archived | All applications scored by 8 Sep 12:00 | Not started | Ties — PD casting vote |
| P2 Company Mobilization | 2.4 | Select 10 + 2 reserves; notify; sign comm… | Lock the roster; reserves protect against… | P1 | 2026-09-08T00:00:00 | 2026-09-09T00:00:00 | Companies Lead | Commitment form: 2 named reps, CNIC data,… | 2.3 | 10 confirmed + 2 reserves on roster | 10 commitment forms signed by 9 Sep | Not started | Drop-outs — activate reserves within 24h |
| P2 Company Mobilization | 2.5 | Collect company assets: vector logo, 150-… | Feeds design, booklet, comms, QR profiles | P1 | 2026-09-09T00:00:00 | 2026-09-12T00:00:00 | Companies Lead | Asset checklist per company (roster colum… | 2.4 | Complete asset folder ×10 | 100% assets by 12 Sep (design freeze) | Not started | Late assets = company ships with template… |
| P2 Company Mobilization | 2.6 | Companies nominate 2 trained reps; collec… | Booth must never be unmanned; reps are th… | P1 | 2026-09-09T00:00:00 | 2026-09-11T00:00:00 | Companies Lead | Rep names + CNIC to Logistics for passes … | 2.4 | Rep list ×20 to Logistics | Pass data submitted 12 Sep | Not started |  |
| P2 Company Mobilization | 2.7 | Exhibition-needs survey per company (powe… | Order infrastructure once, correctly | P1 | 2026-09-09T00:00:00 | 2026-09-11T00:00:00 | Companies Lead → Logistics | Survey in roster columns; consolidate to … | 2.4 | Consolidated needs list | Order placed 15 Sep | Not started |  |
| P2 Company Mobilization | 2.8 | Pitch & booth rehearsals ×2 + basic media… | First impressions decide whether traffic … | P1 | 2026-09-15T00:00:00 | 2026-09-16T00:00:00 | BD Lead + Comms Lead | Each company: 3-min pitch + 60-sec elevat… | 2.5 | Rehearsal scorecards; improved pitches | 10/10 companies rehearsed twice by 16 Sep | Not started | Remote rehearsal for Skardu/Hunza firms v… |
| P2 Company Mobilization | 2.9 | Brief companies on show operating system:… | Consistent professional operation under o… | P1 | 2026-09-16T00:00:00 | 2026-09-17T00:00:00 | BD Lead | 1-hr briefing + 2-page playbook; test QR … | 4.7 | Playbook acknowledged ×10 | 100% reps pass lead-capture test 17 Sep | Not started |  |
| P3 Funding & Sponsorship | 3.1 | Build full cost model with real quotes | "Free pavilion" ≠ free participation; kno… | P1 | 2026-09-04T00:00:00 | 2026-09-06T00:00:00 | Sponsorship Lead + Logistics | Quotes: PIA/NATCO, ISB–KHI fares, hotel b… | 1.1 | Budget v1 (quotes, not placeholders) | Budget ratified 6 Sep | Not started | Placeholder numbers surviving past 6 Sep |
| P3 Funding & Sponsorship | 3.2 | Ratify funding principle & cost-share pol… | No ambiguity about who pays what before c… | P1 | 2026-09-05T00:00:00 | 2026-09-06T00:00:00 | Steering Committee | Decide: sponsor-covered common costs; com… | 3.1 | Policy stated in call-for-applications | Policy published before 2.4 commitments | Not started |  |
| P3 Funding & Sponsorship | 3.3 | Build sponsorship packages + 2-page deck | A sellable proposition, not a donation ask | P1 | 2026-09-05T00:00:00 | 2026-09-07T00:00:00 | Sponsorship Lead | Tiers on Sponsors sheet (Title/Gold/Silve… | 3.1 | Deck PDF + tier sheet | Deck out with first ask 7 Sep | Not started |  |
| P3 Funding & Sponsorship | 3.4 | Wave-1 asks: GB IT Dept, PSEB, SCO, AKF/A… | Mission-aligned funders with GB precedent… | P1 | 2026-09-07T00:00:00 | 2026-09-12T00:00:00 | Sponsorship Lead + PD | Letters + calls via P@SHA intro; specific… | 3.3 | 4 asks delivered, meetings held | ≥2 wave-1 commitments by 12 Sep | Not started | Govt process speed — ask for letter-of-in… |
| P3 Funding & Sponsorship | 3.5 | Wave-2 asks: Zong, PTCL/Ufone, Jazz, KCBL… | Commercial + development money widens the… | P2 | 2026-09-09T00:00:00 | 2026-09-15T00:00:00 | Sponsorship Lead | Tailored hooks (Zong = largest GB 4G expa… | 3.3 | 8 asks delivered | ≥1 wave-2 commitment by 15 Sep | Not started |  |
| P3 Funding & Sponsorship | 3.6 | In-kind asks: PIA fares, Karachi hotel, p… | Every in-kind rupee shrinks the cash gap | P2 | 2026-09-08T00:00:00 | 2026-09-15T00:00:00 | Sponsorship + Logistics | Barter visibility (logo on pavilion, than… | 3.3 | In-kind letters | ≥PKR 500k equivalent in-kind | Not started |  |
| P3 Funding & Sponsorship | 3.7 | Close & document commitments; benefits-fu… | Deliver what was sold or lose year-2 spon… | P1 | 2026-09-15T00:00:00 | 2026-09-19T00:00:00 | Sponsorship Lead | MoU/letter per sponsor; fulfillment check… | 3.4 | Signed commitments + fulfillment tracker | ≥60% of budget covered by 19 Sep | Not started | Logos arriving after print freeze — hard … |
| P3 Funding & Sponsorship | 3.8 | Sponsor recognition assets to design | Fascia/backdrop logos must hit the print … | P1 | 2026-09-11T00:00:00 | 2026-09-12T00:00:00 | Sponsorship → Design | Vector logos + tier placement map | 3.4 | Logo pack to design | In v2 print files 12 Sep | Not started |  |
| P4 Pavilion Design & Branding | 4.1 | Confirm technical envelope from exhibitor… | Design must fit reality: dimensions (A2),… | P1 | 2026-09-08T00:00:00 | 2026-09-09T00:00:00 | Design Lead + Liaison | Read manual (from 1.2); site plan from EC… | 1.2 | Tech spec 1-pager | Spec confirmed 9 Sep | Not started | Manual delay blocks design freeze |
| P4 Pavilion Design & Branding | 4.2 | Pavilion identity: "Made in GB" concept | One strong story — an ecosystem, not 10 b… | P1 | 2026-09-08T00:00:00 | 2026-09-10T00:00:00 | Design Lead | Identity: name, palette (mountain motif),… | 1.1 | Concept board approved | PD sign-off 10 Sep | Not started | Over-design vs 3-day build reality |
| P4 Pavilion Design & Branding | 4.3 | Zone plan for ~90 m² | Traffic flow decides lead volume | P1 | 2026-09-09T00:00:00 | 2026-09-11T00:00:00 | Design Lead | Zones: reception/info desk, 10 uniform co… | 4.1 | Dimensioned zone plan | Fits confirmed dims; approved 11 Sep | Not started |  |
| P4 Pavilion Design & Branding | 4.4 | GB ecosystem infographic wall | Credibility for investors/officials in 30… | P1 | 2026-09-10T00:00:00 | 2026-09-12T00:00:00 | Design + Comms | Stats from P@SHA diagnostic ($15–18M sect… | 4.2 | Wall artwork in print pack | In v2 files 12 Sep | Not started | Cite sources on the wall itself |
| P4 Pavilion Design & Branding | 4.5 | Company pod graphics — uniform template | Equal visibility, coherent brand | P1 | 2026-09-10T00:00:00 | 2026-09-13T00:00:00 | Design Lead | Template: logo, one-line value prop, 3 se… | 2.5 | 10 pod artworks | All 10 in print pack 13 Sep | Not started | Missing assets → template fallback |
| P4 Pavilion Design & Branding | 4.6 | Digital assets: 3-min loop video + slide … | Motion pulls walk-by traffic | P2 | 2026-09-10T00:00:00 | 2026-09-17T00:00:00 | Comms Lead | Cut from existing company footage + stats… | 2.5 | Loop files on 2 USBs + cloud | Playing on screens 21 Sep | Not started |  |
| P4 Pavilion Design & Branding | 4.7 | Lead-gen mechanics build | Every visitor must be capturable in <30 s… | P1 | 2026-09-10T00:00:00 | 2026-09-14T00:00:00 | BD Lead + Design | Central QR → form (name/org/interest/comp… | 4.3 | Working QR system + fallback | End-to-end test passed 15 Sep | Not started | Venue internet — offline-capable form |
| P4 Pavilion Design & Branding | 4.8 | Print production in KARACHI + proofing | Printing in GB and freighting = weather/f… | P1 | 2026-09-12T00:00:00 | 2026-09-20T00:00:00 | Design + Logistics | Vendor selected 12 Sep; proofs approved 1… | 4.4/4.5 | All print delivered to booth | Zero reprints needed 21 Sep | Not started | Vendor slip — penalty clause + backup ven… |
| P4 Pavilion Design & Branding | 4.9 | Furniture/AV orders via ECG contractor | Screens, counters, stools, lockable cabin… | P1 | 2026-09-11T00:00:00 | 2026-09-15T00:00:00 | Logistics Lead | Order from exhibitor manual rate card; co… | 2.7/4.3 | Order confirmations | Delivered on setup day 1 | Not started |  |
| P4 Pavilion Design & Branding | 4.10 | MOU-signing / photo moment setup | Media-ready moments multiply reach | P2 | 2026-09-12T00:00:00 | 2026-09-20T00:00:00 | Design Lead | Backdrop doubles as signing/photo wall; s… | 4.3 | Signing corner ready | Used for ≥5 signings/photo-ops | Not started |  |
| P5 Stakeholder Engagement | 5.1 | Build the invite list (Stakeholder Databa… | The right 60 people at the pavilion beat … | P1 | 2026-09-08T00:00:00 | 2026-09-10T00:00:00 | Stakeholder Lead | Categories: federal (MoITT, PSEB, Ignite,… | 1.3 | ≥60-row database, prioritized A/B/C | List locked 10 Sep | Not started |  |
| P5 Stakeholder Engagement | 5.2 | Verify current officeholders before invit… | Aug 2026 saw churn (P@SHA vote; new GB ca… | P1 | 2026-09-09T00:00:00 | 2026-09-10T00:00:00 | Stakeholder Lead | Check official sites/calls (Assumption A1… | 5.1 | Verified names | Zero mis-addressed letters | Not started |  |
| P5 Stakeholder Engagement | 5.3 | Draft invitation letters + 1-page pavilio… | Professional ask with a reason to come | P1 | 2026-09-10T00:00:00 | 2026-09-11T00:00:00 | Stakeholder + Comms | Letter (PD signature) + brief: what GB pa… | 5.1 | Letter pack | Ready 11 Sep | Not started |  |
| P5 Stakeholder Engagement | 5.4 | Dispatch invitations via weight-bearing c… | Channels carry credibility: P@SHA secreta… | P1 | 2026-09-11T00:00:00 | 2026-09-14T00:00:00 | Liaison + Stakeholder | Federal via P@SHA/ECG; GB govt via Secret… | 5.3 | All A-list invites delivered | 100% A-list invited by 14 Sep | Not started | Follow up B-list 16 Sep |
| P5 Stakeholder Engagement | 5.5 | Confirm VIP visit slots into show-day sch… | Managed moments, not ambush tours | P1 | 2026-09-15T00:00:00 | 2026-09-21T00:00:00 | Stakeholder Lead | Slot grid on Gov-VIP sheet; one host + on… | 5.4 | Confirmed VIP schedule | ≥8 confirmed visits | Not started |  |
| P5 Stakeholder Engagement | 5.6 | Talking points & specific ask per VIP | Every visit must produce something: a sub… | P1 | 2026-09-14T00:00:00 | 2026-09-19T00:00:00 | PD + Stakeholder | E.g. PSEB: recurring expo subsidy for GB … | 5.5 | 1-page per A-list VIP | Ask made in ≥6 visits | Not started |  |
| P5 Stakeholder Engagement | 5.7 | Protocol kit: welcome flow, guestbook, GB… | Memorable ≠ expensive | P2 | 2026-09-15T00:00:00 | 2026-09-20T00:00:00 | Stakeholder Lead | GB handicraft souvenir; trained reception… | 5.5 | Kit at reception desk | Used every visit | Not started |  |
| P5 Stakeholder Engagement | 5.8 | Execute visits; log; same-day thank-you +… | Capture value while warm | P1 | 2026-09-22T00:00:00 | 2026-09-24T00:00:00 | Stakeholder + Comms | Log in Gov-VIP sheet; photo → post within… | 5.5 | Visit log complete | 100% VIPs logged & thanked | Not started |  |
| P6 Business Development & B2B | 6.1 | Each company builds a 20-account target l… | Meetings are made before the show, not at… | P1 | 2026-09-09T00:00:00 | 2026-09-12T00:00:00 | BD Lead → companies | Template on B2B sheet: clients, partners,… | 2.4 | 200-account pool | 10/10 lists complete 12 Sep | Not started | Coach laggards at standup |
| P6 Business Development & B2B | 6.2 | Central pavilion-level target lists: inve… | Some doors open only at ecosystem level | P1 | 2026-09-10T00:00:00 | 2026-09-13T00:00:00 | BD Lead | VC/angel list; corporate buyers; 350+ int… | 5.1 | 3 central lists | ≥50 central targets | Not started |  |
| P6 Business Development & B2B | 6.3 | Obtain exhibitor/delegate list from ECG | Precision beats scanning badges | P1 | 2026-09-09T00:00:00 | 2026-09-12T00:00:00 | PASHA/ECG Liaison | Request with pavilion confirmation; mine … | 1.2 | List distributed | In companies' hands 12 Sep | Not started | If refused: build from public exhibitor p… |
| P6 Business Development & B2B | 6.4 | Meeting-request outreach wave | Fill the calendar before doors open | P1 | 2026-09-12T00:00:00 | 2026-09-19T00:00:00 | BD Lead + companies | Email/LinkedIn/P@SHA intros; template scr… | 6.1 | Requests sent ≥150 | ≥40 meetings booked pre-show | Not started |  |
| P6 Business Development & B2B | 6.5 | Build the 3-day meeting calendar | Two concurrent 45-min slots; no double-bo… | P1 | 2026-09-13T00:00:00 | 2026-09-20T00:00:00 | BD Lead | Grid on B2B sheet; meeting corner capacit… | 6.4 | Published calendar v1 | <10% slot conflicts | Not started |  |
| P6 Business Development & B2B | 6.6 | Meeting kit per company | Convert the meeting, not just hold it | P1 | 2026-09-12T00:00:00 | 2026-09-16T00:00:00 | BD Lead | Pitch, 1-pager, pricing sheet, 2 case stu… | 2.5 | 10 kits ready | Checked at rehearsal 16 Sep | Not started |  |
| P6 Business Development & B2B | 6.7 | Lead qualification standard trained to al… | Comparable data or the funnel lies | P1 | 2026-09-15T00:00:00 | 2026-09-17T00:00:00 | BD Lead | Hot/Warm/Cold + BANT-lite (budget, author… | 2.8 | 20 reps trained | 100% pass mini-quiz | Not started |  |
| P6 Business Development & B2B | 6.8 | Show-time B2B operation | Slot discipline + daily lead sync | P1 | 2026-09-22T00:00:00 | 2026-09-24T00:00:00 | BD Lead | Meeting-desk owner per shift; 18:30 lead … | 6.5 | Daily synced tracker | ≥40 meetings held; ≥150 leads | Not started |  |
| P6 Business Development & B2B | 6.9 | Assign every lead an owner + follow-up da… | Follow-up decay kills 80% of expo value | P1 | 2026-09-24T00:00:00 | 2026-09-25T00:00:00 | BD + PMO | Final sync 24 Sep 18:30 + 25 Sep morning:… | 6.8 | Zero unassigned leads | 100% assigned by 25 Sep | Not started |  |
| P7 MOU & Partnership Mgmt | 7.1 | Scan pipeline for MOU candidates | Aim signings; don't hope for them | P1 | 2026-09-10T00:00:00 | 2026-09-13T00:00:00 | PD + BD Lead | Sources: delegation history, CXO meetup c… | 6.1 | Candidate list (≈8) | ≥8 candidates 13 Sep | Not started |  |
| P7 MOU & Partnership Mgmt | 7.2 | Qualify 3–5 realistic MOUs; align scope w… | No surprise-MOUs — agree substance pre-ev… | P1 | 2026-09-13T00:00:00 | 2026-09-17T00:00:00 | PD | Calls with counterparts; agree purpose, c… | 7.1 | Agreed term sheets | 3–5 MOUs pre-agreed 17 Sep | Not started | Vanity MOUs — each must name a next action |
| P7 MOU & Partnership Mgmt | 7.3 | Prepare draft MOUs + light legal review | Sign-ready documents, 2 copies, folders | P1 | 2026-09-14T00:00:00 | 2026-09-19T00:00:00 | PMO / Follow-up Lead | Standard template; company-specific fill-… | 7.2 | Signing-ready drafts | Zero drafting at the venue | Not started |  |
| P7 MOU & Partnership Mgmt | 7.4 | Schedule signing ceremony slots with medi… | Visibility multiplies partnership value | P2 | 2026-09-17T00:00:00 | 2026-09-21T00:00:00 | Stakeholder + Comms | Suggested: Day 2 (23 Sep) 15:00 block; P@… | 7.2/5.5 | Ceremony schedule | ≥3 signings with media coverage | Not started |  |
| P7 MOU & Partnership Mgmt | 7.5 | Record every commitment: owner, 30-day ac… | An MOU is a start line, not a trophy | P1 | 2026-09-22T00:00:00 | 2026-09-25T00:00:00 | PMO / Follow-up Lead | MOU tracker: parties, commitments, owner,… | 7.4 | Tracker complete before departure | 100% signed MOUs have owner + 30-day acti… | Not started |  |
| P7 MOU & Partnership Mgmt | 7.6 | 30/60/90 conversion reviews | MOU → business or it was theatre | P1 | 2026-10-24T00:00:00 | 2026-12-23T00:00:00 | PMO / Follow-up Lead | Review at 24 Oct / 23 Nov / 23 Dec: advan… | 7.5 | Conversion report per review | ≥2 MOUs at proposal+ by day 60; ≥1 contra… | Not started |  |
| P8 Social Media, PR & Media | 8.1 | Comms plan: platforms, hashtags, voice, r… | Coherent voice from day one | P1 | 2026-09-05T00:00:00 | 2026-09-06T00:00:00 | Comms Lead | LinkedIn (B2B primary), Facebook (GB comm… | 1.3 | Comms plan approved | Calendar live 6 Sep | Not started |  |
| P8 Social Media, PR & Media | 8.2 | Announcement: GB pavilion at ITCN Asia Ka… | Ride the existing "Made in GB" narrative … | P1 | 2026-09-06T00:00:00 | 2026-09-08T00:00:00 | Comms Lead | Post + P@SHA/GBSHA amplification request;… | 8.1 | Announcement live | ≥10k combined reach (est.) | Not started |  |
| P8 Social Media, PR & Media | 8.3 | 10 company spotlight posts | Every company enters the show already vis… | P1 | 2026-09-12T00:00:00 | 2026-09-21T00:00:00 | Comms Lead | 1/day from assets (2.5); company amplific… | 2.5 | 10 spotlights published | 10/10 by 21 Sep | Not started |  |
| P8 Social Media, PR & Media | 8.4 | Countdown + founder stories + delegation … | The Gilgit→Karachi journey IS the story —… | P2 | 2026-09-15T00:00:00 | 2026-09-21T00:00:00 | Comms Lead | D-7…D-1 countdown; founder quotes; travel… | 8.1 | Daily content D-7 onward | Posted daily | Not started |  |
| P8 Social Media, PR & Media | 8.5 | Press kit + release to tech/business media | Earned media = third-party credibility | P1 | 2026-09-15T00:00:00 | 2026-09-20T00:00:00 | Comms Lead | Release: "first GB pavilion at ITCN Asia … | 8.1 | Kit sent to ≥10 outlets | ≥3 pre-event mentions | Not started | Embargo until pavilion confirmed in writi… |
| P8 Social Media, PR & Media | 8.6 | Live coverage: daily posts, VIP visits, s… | Show-time visibility feeds the report and… | P1 | 2026-09-18T00:00:00 | 2026-09-24T00:00:00 | Comms Lead | Photographer/videographer booked by 12 Se… | 8.1 | Daily coverage live | ≥15 posts across 3 days | Not started |  |
| P8 Social Media, PR & Media | 8.7 | On-site media interviews | Pitch outlets present at ITCN | P2 | 2026-09-22T00:00:00 | 2026-09-24T00:00:00 | Comms Lead | Media desk list from ECG; founders preppe… | 8.5 | ≥5 interviews | ≥5 recorded/aired | Not started |  |
| P8 Social Media, PR & Media | 8.8 | Post-event: results release, thank-yous, … | Cement the narrative; feed the impact rep… | P1 | 2026-09-25T00:00:00 | 2026-10-15T00:00:00 | Comms Lead | Results release 29 Sep; 10 stories by 15 … | 10.9 | Post-event pack | ≥8 earned mentions total | Not started |  |
| P9 Logistics | 9.1 | Delegate manifest + passes submission to … | No pass, no entry | P1 | 2026-09-09T00:00:00 | 2026-09-12T00:00:00 | Logistics Lead | Manifest on Logistics sheet (names, CNIC,… | 2.6 | Passes confirmed | 25 passes issued by 18 Sep | Not started |  |
| P9 Logistics | 9.2 | Travel plan & bookings — with weather math | GIL–ISB flies Fri/Sat/Sun only (48-seat A… | P1 | 2026-09-05T00:00:00 | 2026-09-11T00:00:00 | Logistics Lead | Wave plan on Logistics sheet: main wave G… | 3.1 | Tickets + fallback bookings | 100% delegates booked by 11 Sep | Not started | Weather — see Risk R1 |
| P9 Logistics | 9.3 | Hard weather-contingency rule adopted | Decide the fallback BEFORE the cancellati… | P1 | 2026-09-11T00:00:00 | 2026-09-12T00:00:00 | Logistics Lead | Rule: if Fri 18 Sep GIL flight cancels → … | 9.2 | Rule circulated & acknowledged | Zero delegates stranded | Not started |  |
| P9 Logistics | 9.4 | Hotel block + van hire in Karachi | Cohesion and punctuality; near Expo Centr… | P1 | 2026-09-08T00:00:00 | 2026-09-12T00:00:00 | Logistics Lead | ~13 rooms 19/20–25 Sep; 2 vans (14-seat) … | 3.1 | Confirmations on file | Rooms+vans confirmed 12 Sep | Not started |  |
| P9 Logistics | 9.5 | Equipment kit | Self-sufficiency at the booth | P1 | 2026-09-12T00:00:00 | 2026-09-17T00:00:00 | Logistics Lead | Laptops/demo devices per company, charger… | 2.7 | Packed kit checklist signed | Nothing bought in panic at venue | Not started |  |
| P9 Logistics | 9.6 | Materials plan: print delivery + storage | Everything at the stand on setup day 1 | P1 | 2026-09-15T00:00:00 | 2026-09-20T00:00:00 | Logistics + Design | Karachi print vendor delivers to venue 20… | 4.8 | Delivery confirmations | All materials at stand 20 Sep noon | Not started |  |
| P9 Logistics | 9.7 | On-site services: power, internet, cleani… | Booth uptime | P2 | 2026-09-20T00:00:00 | 2026-09-21T00:00:00 | Logistics Lead | Verify against orders on setup days; venu… | 4.9 | Services live | Zero downtime on Day 1 | Not started |  |
| P9 Logistics | 9.8 | Emergency & safety sheet | Boring until it isn't | P2 | 2026-09-15T00:00:00 | 2026-09-18T00:00:00 | Logistics Lead | ECG office +92-21-38709970, venue securit… | 9.1 | Card in every delegate pack | Distributed 20 Sep | Not started |  |
| P9 Logistics | 9.9 | Return travel + materials back-haul/dispo… | Clean exit; save reusables for Lahore Jan… | P2 | 2026-09-20T00:00:00 | 2026-09-25T00:00:00 | Logistics Lead | Return bookings 25–27 Sep; reusable brand… | 9.2 | Return manifest; storage receipt | Reusables stored, not trashed | Not started |  |
| P10 ITCN Execution | 10.1 | Advance party in Karachi | De-risk setup: prints, venue access, orde… | P1 | 2026-09-19T00:00:00 | 2026-09-19T00:00:00 | Logistics Lead | 2 pax arrive 19 Sep: vendor check, venue … | 9.2 | Advance report to standup | All green before main wave lands | Not started |  |
| P10 ITCN Execution | 10.2 | Setup day 1: structure, branding, furnitu… | Physical build | P1 | 2026-09-20T00:00:00 | 2026-09-20T00:00:00 | Design + Logistics | Install backdrop/fascia/pods; furniture p… | 10.1 | Pavilion 80% built | Built by 20 Sep 20:00 | Not started |  |
| P10 ITCN Execution | 10.3 | Setup day 2: dress pods, screens, lead-sy… | Show-ready + team aligned | P1 | 2026-09-21T00:00:00 | 2026-09-21T00:00:00 | Project Director | Full walkthrough vs checklist; in-situ pi… | 10.2 | Sign-off photo set; briefing held | 100% checklist green 21 Sep 18:00 | Not started |  |
| P10 ITCN Execution | 10.4 | Daily operating rhythm | The pavilion runs on rhythm, not memory | P1 | 2026-09-22T00:00:00 | 2026-09-24T00:00:00 | Project Director | 08:30 hotel briefing (targets, VIPs, slot… | 10.3 | Daily briefs + debriefs held | 6/6 held on time | Not started |  |
| P10 ITCN Execution | 10.5 | Day 1 (22 Sep): opening + VIP day | First impressions; official protocol | P1 | 2026-09-22T00:00:00 | 2026-09-22T00:00:00 | Stakeholder Lead | Align with official opening; VIP tours pe… | 5.5 | VIP visits logged | ≥4 VIP visits Day 1 | Not started |  |
| P10 ITCN Execution | 10.6 | Day 2 (23 Sep): B2B peak + MOU ceremony | Business day | P1 | 2026-09-23T00:00:00 | 2026-09-23T00:00:00 | BD Lead | Max meeting density; investor slots; 15:0… | 6.5/7.4 | Meetings + signings done | ≥15 meetings; ≥3 signings | Not started |  |
| P10 ITCN Execution | 10.7 | Day 3 (24 Sep): international focus + str… | Finish strong, capture everything | P1 | 2026-09-24T00:00:00 | 2026-09-24T00:00:00 | Project Director | International delegates focus; remaining … | 10.4 | Day-3 report; leads 100% assigned | ≥150 total leads by close | Not started |  |
| P10 ITCN Execution | 10.8 | Pavilion command structure live | Clarity under pressure | P1 | 2026-09-19T00:00:00 | 2026-09-21T00:00:00 | Project Director | PD (overall) / Floor Manager per shift / … | 1.3 | Rota published | Every hour covered | Not started |  |
| P10 ITCN Execution | 10.9 | Daily report to committee + P@SHA | Accountability builds year-2 support | P1 | 2026-09-22T00:00:00 | 2026-09-24T00:00:00 | PMO / Follow-up Lead | Nightly 1-pager: leads #, meetings #, VIP… | 10.4 | 3 daily reports | Sent by 21:00 each day | Not started |  |
| P10 ITCN Execution | 10.10 | Dismantle, debrief, store, depart | Clean close protects assets & goodwill | P1 | 2026-09-25T00:00:00 | 2026-09-25T00:00:00 | Logistics Lead | 25 Sep: teardown, storage handover (9.9),… | 10.7 | Clearance + debrief notes | No venue penalties; debrief captured | Not started |  |
| P11 Post-Event Follow-Up | 11.1 | 48-hour thank-you wave | Warm while hot: every lead, VIP, sponsor,… | P1 | 2026-09-25T00:00:00 | 2026-09-27T00:00:00 | PMO + companies | Personalized emails from lead owners; VIP… | 6.9 | 100% thank-yous sent | By 27 Sep | Not started |  |
| P11 Post-Event Follow-Up | 11.2 | 7-day close-out: leads worked, retro, res… | Institutional memory + public proof | P1 | 2026-09-28T00:00:00 | 2026-10-02T00:00:00 | PMO / Follow-up Lead | First contact on all leads; internal retr… | 11.1 | Report v1 + release | By 2 Oct | Not started |  |
| P11 Post-Event Follow-Up | 11.3 | Sponsor fulfillment report | Renewals for year-2 start here | P1 | 2026-10-02T00:00:00 | 2026-10-09T00:00:00 | Sponsorship Lead | Per-sponsor: photos, reach, VIP visits, m… | 11.2 | Reports delivered | 100% sponsors reported by 9 Oct | Not started |  |
| P11 Post-Event Follow-Up | 11.4 | 30-day review (24 Oct) | Conversion discipline checkpoint 1 | P1 | 2026-10-24T00:00:00 | 2026-10-24T00:00:00 | PMO / Follow-up Lead | 100% leads contacted; meetings booked; pr… | 11.2 | 30-day scorecard | See 30-60-90 sheet targets | Not started |  |
| P11 Post-Event Follow-Up | 11.5 | 60-day review (23 Nov) + YEAR-2 DECISION | Lahore 29–31 Jan 2027 is ~2 months later … | P1 | 2026-11-23T00:00:00 | 2026-11-23T00:00:00 | Project Director | Pipeline review; 3 case studies; decide L… | 11.4 | Year-2 decision memo + booking | Booked by 30 Nov | Not started |  |
| P11 Post-Event Follow-Up | 11.6 | 90-day review (23 Dec): impact report + s… | Close the loop; make the case for year 2–… | P1 | 2026-12-23T00:00:00 | 2026-12-23T00:00:00 | Project Director | Impact report (revenue, contracts, jobs, … | 11.5 | Published impact report | See KPIs sheet | Not started |  |
| P11 Post-Event Follow-Up | 11.7 | Lessons-learned → year-2 master plan | Each ITCN must be stronger than the last | P2 | 2026-12-01T00:00:00 | 2026-12-23T00:00:00 | Project Director | Clone this workbook for Lahore Jan 2027; … | 11.5 | Year-2 workbook v1 | Ready before 1 Jan 2027 | Not started |  |

## 11. Daily Action Plan Sep 3-18

**Sheet:** `Daily Action Plan Sep 3-18` · **Records:** 79 · **Columns:** 10

| Date | Day | D- | Focus of the day | # | Action | Owner | Output / deliverable | Done? | Notes |
|---|---|---|---|---|---|---|---|---|---|
| 2026-09-03T00:00:00 | Thu | D-19 | Kickoff & governance | 1.0 | Hold kickoff: ratify objectives, KPI targ… | Project Director | Objectives memo |  |  |
|  |  |  |  | 2.0 | Send written-confirmation request to ECG/… | PASHA/ECG Liaison | Email sent, on file |  |  |
|  |  |  |  | 3.0 | Fill committee roles; open WhatsApp group… | PD + PMO | Committee sheet complete; channels live |  |  |
|  |  |  |  | 4.0 | Set daily 18:00 standup (recurring, Sep 3… | Project Director | Invites accepted |  |  |
|  |  |  |  | 5.0 | Draft company criteria + application form… | Companies Lead | Form ready for review |  |  |
| 2026-09-04T00:00:00 | Fri | D-18 | Mobilization opens | 1.0 | Approve criteria; GBSHA co-sign; LAUNCH c… | Companies Lead + GBSHA | Form live + announcement out |  |  |
|  |  |  |  | 2.0 | Push call through GBSHA, SCO STPs (Gilgit… | Companies Lead | ≥120 companies reached |  |  |
|  |  |  |  | 3.0 | Start cost model: request quotes (PIA/NAT… | Sponsorship + Logistics | Quote requests out |  |  |
|  |  |  |  | 4.0 | Draft sponsorship tiers + hit-list; book … | Sponsorship Lead | Tier draft + call slots |  |  |
|  |  |  |  | 5.0 | Chase ECG confirmation if no reply; PD ph… | PASHA/ECG Liaison | Reply or escalation done |  |  |
| 2026-09-05T00:00:00 | Sat | D-17 | Money & message | 1.0 | Ratify sponsorship tiers & pricing (A10);… | Sponsorship Lead | Deck PDF v1 |  |  |
|  |  |  |  | 2.0 | Ratify comms plan: platforms, hashtags (#… | Comms Lead | Social sheet calendar live |  |  |
|  |  |  |  | 3.0 | Direct outreach to 15 strongest candidate… | Companies Lead | 15 conversations logged |  |  |
|  |  |  |  | 4.0 | Receive ECG confirmation / exhibitor manu… | PASHA/ECG Liaison | Terms on file (A1 resolved) |  |  |
|  |  |  |  | 5.0 | Scan travel availability for 18–20 Sep (P… | Logistics Lead | Options memo |  |  |
| 2026-09-06T00:00:00 | Sun | D-16 | Community alignment | 1.0 | Run community info session (evening Zoom)… | Companies Lead | ≥40 attendees; recording shared |  |  |
|  |  |  |  | 2.0 | Ratify budget v1 with real quotes; ratify… | Steering Committee | Budget v1 + policy note |  |  |
|  |  |  |  | 3.0 | Publish announcement post + request P@SHA… | Comms Lead | Announcement live |  |  |
|  |  |  |  | 4.0 | Confirm internal history: which edition d… | Project Director | Baseline note for KPIs sheet |  |  |
| 2026-09-07T00:00:00 | Mon | D-15 | Applications close | 1.0 | Applications close 23:59; log all applica… | Companies Lead | Applicant register |  |  |
|  |  |  |  | 2.0 | Wave-1 sponsor asks delivered: GB IT Dept… | Sponsorship + PD | 4 asks delivered |  |  |
|  |  |  |  | 3.0 | Selection panel convenes; begin scoring | Selection Panel | Scoring underway |  |  |
|  |  |  |  | 4.0 | Draft stakeholder invite list skeleton (c… | Stakeholder Lead | Draft DB ≥40 rows |  |  |
| 2026-09-08T00:00:00 | Tue | D-14 | Selection day | 1.0 | Finish scoring by 12:00; select 10 + 2 re… | Selection Panel | Signed selection minute |  |  |
|  |  |  |  | 2.0 | Notify selected/reserve/regret applicants… | Companies Lead | All notified same day |  |  |
|  |  |  |  | 3.0 | Read exhibitor manual: confirm dimensions… | Design + Logistics | Tech spec 1-pager |  |  |
|  |  |  |  | 4.0 | Design kickoff: "Made in GB" identity con… | Design Lead | Concept drafts due 10 Sep |  |  |
|  |  |  |  | 5.0 | Hotel + van quotes shortlisted; hold room… | Logistics Lead | Holds placed |  |  |
| 2026-09-09T00:00:00 | Wed | D-13 | Onboarding & assets | 1.0 | Company onboarding call: expectations, as… | Companies Lead | 10 signed forms |  |  |
|  |  |  |  | 2.0 | Collect rep names + CNIC; start pass mani… | Logistics Lead | Manifest 50%+ |  |  |
|  |  |  |  | 3.0 | Exhibition-needs survey out (power, scree… | Companies Lead | Survey out |  |  |
|  |  |  |  | 4.0 | Request exhibitor/delegate list from ECG … | PASHA/ECG Liaison | Request sent |  |  |
|  |  |  |  | 5.0 | MOU pipeline scan starts: list candidate … | PD + BD Lead | Candidate list draft |  |  |
| 2026-09-10T00:00:00 | Thu | D-12 | Design & targets | 1.0 | Approve pavilion identity concept; start … | Design Lead | Concept signed off |  |  |
|  |  |  |  | 2.0 | Ecosystem-wall content drafted (P@SHA dia… | Design + Comms | Wall draft |  |  |
|  |  |  |  | 3.0 | Stakeholder DB locked (≥60 rows, A/B/C pr… | Stakeholder Lead | Verified DB |  |  |
|  |  |  |  | 4.0 | Central investor/buyer/international targ… | BD Lead | Lists ≥50% built |  |  |
|  |  |  |  | 5.0 | Wave-1 sponsor follow-up meetings held | Sponsorship Lead | ≥2 meetings done |  |  |
| 2026-09-11T00:00:00 | Fri | D-11 | Book everything | 1.0 | BOOK all travel: GIL→ISB Fri 18 Sep + roa… | Logistics Lead | Tickets issued; rule circulated |  |  |
|  |  |  |  | 2.0 | Confirm hotel block + 2 vans (19/20–25 Se… | Logistics Lead | Confirmations on file |  |  |
|  |  |  |  | 3.0 | Zone plan approved; furniture/AV order li… | Design + Logistics | Order list ready |  |  |
|  |  |  |  | 4.0 | Invitation letters + 1-page pavilion brie… | Stakeholder + Comms | Letter pack ready |  |  |
|  |  |  |  | 5.0 | Sponsor logo cutoff notice: vectors due t… | Sponsorship Lead | Sponsors informed |  |  |
| 2026-09-12T00:00:00 | Sat | D-10 | Design freeze | 1.0 | ASSET FREEZE: all company logos/profiles/… | Companies Lead | Asset folder 10/10 |  |  |
|  |  |  |  | 2.0 | Design v2 with sponsor logos; SIGN-OFF; r… | Design Lead | Print files released |  |  |
|  |  |  |  | 3.0 | Select Karachi print vendor (backup named… | Design + Logistics | PO issued |  |  |
|  |  |  |  | 4.0 | Company spotlight posts begin (1/day to 2… | Comms Lead | Spotlight #1 live |  |  |
|  |  |  |  | 5.0 | Passes manifest submitted to ECG; B2B 20-… | Logistics + BD | Manifest sent; 200-account pool |  |  |
|  |  |  |  | 6.0 | Book photographer/videographer for 20–24 … | Comms Lead | Booking confirmed |  |  |
| 2026-09-13T00:00:00 | Sun | D-9 | Pipeline day | 1.0 | Consolidate B2B pool; de-duplicate; assig… | BD Lead | Target pool final |  |  |
|  |  |  |  | 2.0 | Meeting-request outreach wave starts (ema… | BD + companies | ≥60 requests out |  |  |
|  |  |  |  | 3.0 | Qualify MOU candidates to 3–5; open scope… | Project Director | Term-sheet talks started |  |  |
|  |  |  |  | 4.0 | Meeting calendar grid built (2 concurrent… | BD Lead | Calendar v0 |  |  |
|  |  |  |  | 5.0 | Press kit + release drafted | Comms Lead | Draft for review |  |  |
| 2026-09-14T00:00:00 | Mon | D-8 | Invitations out | 1.0 | Dispatch A-list VIP invitations via P@SHA… | Stakeholder + Liaison | A-list 100% invited |  |  |
|  |  |  |  | 2.0 | VIP talking points + specific asks drafte… | PD + Stakeholder | Ask sheet v1 |  |  |
|  |  |  |  | 3.0 | Sponsor wave-2 follow-ups; close pending … | Sponsorship Lead | Status per target updated |  |  |
|  |  |  |  | 4.0 | Lead-gen build: central QR form + per-com… | BD + Design | System draft ready |  |  |
| 2026-09-15T00:00:00 | Tue | D-7 | Rehearsal 1 & countdown | 1.0 | Pitch rehearsal #1 (all 10, in person or … | BD + Comms | Scorecards; fixes listed |  |  |
|  |  |  |  | 2.0 | Countdown content D-7 starts; founder-sto… | Comms Lead | Daily countdown live |  |  |
|  |  |  |  | 3.0 | Print proofs approved (colors, spelling, … | Design Lead | Proof sign-off |  |  |
|  |  |  |  | 4.0 | Furniture/AV order placed with ECG contra… | Logistics Lead | Order confirmation |  |  |
|  |  |  |  | 5.0 | Press release to media list (≥10 outlets)… | Comms Lead | Kit sent |  |  |
|  |  |  |  | 6.0 | MOU drafts to counterparts for review | PMO / Follow-up | Drafts circulating |  |  |
| 2026-09-16T00:00:00 | Wed | D-6 | Rehearsal 2 & meetings | 1.0 | Pitch rehearsal #2 + media training (do/d… | BD + Comms | 10/10 rehearsed twice |  |  |
|  |  |  |  | 2.0 | Meeting kits per company checked (pitch, … | BD Lead | 10 kits verified |  |  |
|  |  |  |  | 3.0 | Meeting calendar v1 published; confirmati… | BD Lead | Calendar shared |  |  |
|  |  |  |  | 4.0 | B-list invitations + A-list RSVPs chased | Stakeholder Lead | RSVP log updated |  |  |
|  |  |  |  | 5.0 | Equipment kit packing starts (laptops, le… | Logistics Lead | Kit checklist 60% |  |  |
| 2026-09-17T00:00:00 | Thu | D-5 | Go/No-Go | 1.0 | GO/NO-GO review across all workstreams vs… | Steering Committee | Go decision minuted |  |  |
|  |  |  |  | 2.0 | Lead-capture end-to-end test with 5 reps … | BD Lead | Test passed |  |  |
|  |  |  |  | 3.0 | Reps briefed on show playbook: lead flow,… | BD Lead | Playbook acknowledged ×20 |  |  |
|  |  |  |  | 4.0 | MOU drafts finalized; signing slots propo… | PMO + Stakeholder | 3–5 sign-ready MOUs |  |  |
|  |  |  |  | 5.0 | Emergency card printed; delegate packs as… | Logistics Lead | Packs ready |  |  |
| 2026-09-18T00:00:00 | Fri | D-4 | Wheels up | 1.0 | MAIN TRAVEL WAVE: GIL→ISB PIA morning; if… | Logistics Lead | Wave A/B status report |  |  |
|  |  |  |  | 2.0 | Advance-party final checklist for Karachi… | Logistics Lead | Advance brief done |  |  |
|  |  |  |  | 3.0 | Countdown D-4 + journey content (airport/… | Comms Lead | Posts live |  |  |
|  |  |  |  | 4.0 | Standup moves to travel mode (WhatsApp); … | PMO / Follow-up | Continuity confirmed |  |  |
|  |  |  |  | 5.0 | Final VIP slot confirmations into show sc… | Stakeholder Lead | VIP grid v1 frozen |  |  |

## 12. Weekly Targets

**Sheet:** `Weekly Targets` · **Records:** 8 · **Columns:** 7

| Week | Dates | Theme | Targets (all must be true by Sunday night) | Owner | Evidence / where tracked | Status |
|---|---|---|---|---|---|---|
| W1 | 3–7 Sep | Foundation & mobilization | 1) Committee formed, cadence live. 2) ECG… | Project Director | Committee sheet; confirmation letter; Bud… |  |
| W2 | 8–14 Sep | Selection, design, invitations | 1) 10 + 2 companies selected & committed.… | Workstream leads | Companies roster; print PO; tickets; Stak… |  |
| W3 | 15–21 Sep | Rehearse, ship, build | 1) 2 rehearsal rounds done; reps pass lea… | Project Director | Rehearsal scorecards; delivery note; B2B … |  |
| W4 | 22–28 Sep | Show & first follow-up | 1) Show KPIs: ≥150 leads, ≥40 meetings he… | PD + BD + PMO | Lead Tracker; MOU tracker; Gov-VIP; daily… |  |
| W5 | 29 Sep–5 Oct | Close-out | 1) 100% leads first-contacted. 2) Interna… | PMO / Follow-up | 30-60-90 sheet; Post-Event Report |  |
| Oct | 6–24 Oct | 30-day conversion | 1) Meetings from leads ≥20. 2) Proposals … | PMO / Follow-up | 30-60-90 sheet; Lead Tracker |  |
| Nov | 25 Oct–23 Nov | 60-day + Year-2 decision | 1) Pipeline value quantified. 2) 3 case s… | Project Director | 60-day scorecard; year-2 memo |  |
| Dec | 24 Nov–23 Dec | 90-day impact | 1) Impact report published (revenue, cont… | Project Director | 90-day report; KPIs sheet |  |

## 13. Committee & Governance

**Sheet:** `Committee & Governance` · **Records:** 32 · **Columns:** 5

| Role | Name (fill in) | Contact (phone / email) | Responsibilities | Backup (show days) |
|---|---|---|---|---|
| Project Director (PD) | e.g. Nadia (initiative lead) |  | Overall accountability; chairs standups &… |  |
| PMO & Follow-up Lead (deputy PD) |  |  | Owns this workbook (daily 18:00 update); … |  |
| PASHA / ECG Liaison |  |  | Single channel to Umair Nizam office, P@S… |  |
| Companies & Selection Lead |  |  | Call for applications; selection panel se… |  |
| GBSHA Liaison (co-lead, companies) |  |  | Mobilization through GBSHA 40+ members; c… |  |
| Sponsorship & Finance Lead |  |  | Budget & quotes; sponsorship packages, pi… |  |
| Pavilion Design & Branding Lead |  |  | "Made in GB" identity; zone plan; pod tem… |  |
| Stakeholder & Protocol Lead |  |  | Stakeholder DB; verify officeholders; inv… |  |
| BD & B2B Lead |  |  | Target lists (company + central); outreac… |  |
| Comms & Media Lead |  |  | Comms plan & calendar; announcement, spot… |  |
| Logistics & Travel Lead |  |  | Travel waves + weather fallback; hotel & … |  |
| 2. DECISION & APPROVAL MATRIX |  |  |  |  |
| Decision | Decided by | Consulted | Rule | Turnaround |
| Spend > PKR 100,000 (single item) | PD + Sponsorship Lead | Steering | Two signatures; log in Budget Tracker | 24h |
| Spend ≤ PKR 100,000 (budgeted line) | Workstream lead | Sponsorship Lead | Within approved budget line | Same day |
| Company selection & replacements | Selection panel (Companies + GBSHA + PD) | Steering | Rubric scores; conflict-of-interest: scor… | 24h |
| Design sign-off / print release | PD | Design Lead, Sponsorship (logos) | One sign-off, then FROZEN — changes after… | 12h |
| Press release / public statements | PD + Comms Lead | PASHA Liaison | Nothing public before pavilion terms conf… | 12h |
| VIP asks & official letters | PD | Stakeholder Lead, Liaison | Asks per Gov-VIP sheet; letters on pavili… | 24h |
| MOU text approval | Signatory company + PD review | PMO | No MOU without named owner + 30-day action | 48h |
| Schedule changes at show | Floor Manager on duty | PD | Log at 18:30 debrief | Immediate |
| 3. MEETING CADENCE & CHANNELS |  |  |  |  |
| Forum / channel | Who | When | Agenda / purpose | Owner |
| Daily standup (30 min) | All leads | 18:00, 3–21 Sep | Yesterday / today / blockers / risk revie… | PD |
| Show-day briefing | Full delegation | 08:30, 22–24 Sep | Targets, VIP schedule, meeting slots, rota | PD |
| Show-day debrief + lead sync | Leads + reps | 18:30, 22–24 Sep | Leads exported & assigned; meetings logge… | BD + PMO |
| Steering review (45 min) | Committee | Sun 7 / 14 Sep + Go/No-Go 17 Sep | Weekly targets check; budget; escalations | PD |
| Committee WhatsApp | Committee | Always on | Speed; decisions confirmed in workbook | PMO |
| Companies WhatsApp | 10 companies + leads | Always on | Asset chase, logistics, show ops | Companies Lead |
| Shared drive | All | — | Assets, letters, quotes, MOUs, photos — s… | PMO |
| This workbook | PMO edits; all read | Daily 18:00 | Single source of truth; verbal ≠ decided … | PMO |
| 4. ESCALATION PATH |  |  |  |  |

## 14. Participating Companies

**Sheet:** `Participating Companies` · **Records:** 1 · **Columns:** 20

| # | Company | Sector / offering | City | Primary contact | Phone | Email | Status | Rep 1 | Rep 2 | CNIC / passes | Profile 150w | Vector logo | One-pager | Demo plan | Booth needs (power/screen/gear) | Travel needs | B2B list (20) | Rehearsed ×2 | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1.0 | Example: Karakoram Soft (replace) | Custom software / web | Gilgit | A. Khan | 03xx-xxxxxxx | name@company.pk | Applied | A. Khan | S. Ali | N | N | N | N | N | 1 screen, 2 laptops, 1 power strip | 2 pax ex-Gilgit | N | N | Example row — replace with a real applica… |

## 15. Sponsors & Funding — Tier Benefits Matrix

**Sheet:** `Sponsors & Funding` · **Records:** 18 · **Columns:** 9

| Tier | Value (PKR) | Slots | Pavilion & branding visibility | Digital & social visibility | Speaking / ceremony | VIP, B2B & partnership access | Post-event visibility | Deadline & notes |
|---|---|---|---|---|---|---|---|---|
| TITLE / STRATEGIC PARTNER | 1,500,000 | 1 | Exclusive naming: "GB Pavilion powered by… | Logo on all ≥40 campaign posts; named in … | Speaking moment at the Day-2 MOU ceremony… | 4 VIP passes; hosted tour for their leade… | Cover credit on post-event report; result… | Logos by 12 Sep for print. Cap: counts ≤3… |
| GOLD PARTNER | 750,000 | 2 | Logo on backdrop + screens + sponsor boar… | Logo on all posts; named in releases; 1 d… | Named at MOU ceremony; may witness a sign… | 2 VIP passes; guided tour; priority B2B s… | Report section credit; results-release me… | Logos by 12 Sep for print |
| SILVER PARTNER | 300,000 | 4 | Logo on sponsor board + screens | Logo block on campaign posts; thank-you p… | — | 1 pass; B2B slots on request | Report credit | Logos by 12 Sep for print; after that dig… |
| SUPPORTING PARTNER | 100,000 | 6 | Name on sponsor board | Thank-you post (grouped) | — | Invitation to Day-2 networking | Report listing | Open through 16 Sep; digital + report ben… |
| TRAVEL PARTNER | in-kind (≥300k value) | 1–2 | Logo on sponsor board + "delegation flies… | Journey-day posts (KKH/airport — highest-… | — | Invitation to Day-2 networking | Report credit | Fare waivers/discounts; commit by 10 Sep … |
| HOSPITALITY PARTNER | in-kind (≥300k value) | 1 | Logo on sponsor board; "official hotel" d… | Check-in/delegation content tagged; thank… | — | Delegation dinner hosted on property (opt… | Report credit | Room block discount/upgrade; commit by 10… |
| TECHNOLOGY PARTNER | in-kind (≥250k value) | 1–2 | Logo on screens + "powered by" line on de… | Dedicated post on the credits/devices/con… | Optional 15-min tech talk at the pavilion | B2B with all 10 companies (their adoption… | Report credit + case study option | Cloud credits / devices / connectivity fo… |
| MEDIA PARTNER | barter | 2–3 | "Media partner" on sponsor board | Logo swap; content co-publishing | Interview access to founders + VIPs | Press desk access; first-interview rights… | Co-branded results feature | Coverage commitment agreed in writing by … |
| IN-KIND PARTNER (general) | value-based (≥100k) | open | Recognition matched to equivalent cash ti… | Thank-you post | — | Per equivalent tier | Report listing | Print/AV/design/logistics services; value… |
| 4. REVENUE PLAN & HONESTY MATH (live) |  |  |  |  |  |  |  |  |
| Cash target | 1850000.0 | Realistic mix: 1 Title + 1 Gold + 3 Silve… |  |  |  |  |  |  |
| In-kind target (assigned value) | 1200000.0 | Fares + hotel + SIMs/data + screens/AV + … |  |  |  |  |  |  |
| Total sponsorship target | 3050000 | ≈60% of the recommended budget (Budget Tr… |  |  |  |  |  |  |
| Pipeline potential (live) | 8550000 | Rule of thumb: potential must stay ≥2.5× … |  |  |  |  |  |  |
| Weighted pipeline (live) | 2565000 | Σ (potential × probability) — the honest … |  |  |  |  |  |  |
| Committed — cash (live) | 0 | Letters on file only |  |  |  |  |  |  |
| Committed — in-kind (live) | 0 | Agreed value in writing |  |  |  |  |  |  |
| Gap vs target (live) | 3050000 | Escalate if > 40% of target on 15 Sep (Ri… |  |  |  |  |  |  |

## 16. Sponsor Pipeline — 24 Targets, 8 Stages

**Sheet:** `Sponsor Pipeline` · **Records:** 24 · **Columns:** 22

| Organization | Category | Prio | Strategic fit / hook | Warm path / intro via | Contact (role or verified name) | Contact details | Cash / In-kind | Potential (PKR) | Prob % | Weighted (PKR) | Owner | Stage | First approach | Proposal sent | Meeting date | Next action | Committed (PKR) | Deliverables promised | Follow-up due | Close by | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GB IT Department (Govt of GB) | Government | P1 | Its own mandate made visible: e-Rozgaar, … | Secretary IT direct; GB CM office | Zameer Abbas, Secretary IT (office) | via gbit.gov.pk channel | Cash | 750000.0 | 0.4 | 300000 | PD | Prospect |  |  |  | Send letter + deck 5 Sep; call same day |  |  |  | 2026-09-12T00:00:00 | LOI acceptable by 12 Sep if funds need pr… |
| PSEB | Government | P1 | Diagnostic-aligned mandate; runs its own … | P@SHA secretariat intro | CEO office (Faisal Jeddy — verify) | via P@SHA | Cash | 750000.0 | 0.3 | 225000 | Sponsorship Lead | Prospect |  |  |  | Send 5 Sep citing diagnostic; meeting 8–1… |  |  |  | 2026-09-15T00:00:00 | Years 2–3 framing matters more than this … |
| SCO | Telecom / Govt | P1 | The pavilion showcases SCO's own ecosyste… | GB IT Dept; STP management | DG office |  | Cash | 750000.0 | 0.35 | 262500 | Sponsorship Lead | Prospect |  |  |  | Letter 5 Sep; meeting 9–11 Sep |  |  |  | 2026-09-12T00:00:00 | Fallback: Gold + connectivity in-kind |
| AKF / Accelerate Prosperity | Development | P1 | BEST4WEER / Coalition-of-Employers lineag… | AKDN country office; BEST4WEER team | Program leadership (office) |  | Cash | 500000.0 | 0.35 | 175000 | PD | Prospect |  |  |  | WEE-framed concept note 5 Sep |  |  |  | 2026-09-15T00:00:00 | May arrive as earmarked grant (women-led … |
| HBL | Bank | P1 | Title sponsor of HBL-P@SHA ICT Awards 202… | P@SHA secretariat (ICT Awards circle) | Corporate sponsorship (via P@SHA) |  | Cash | 750000.0 | 0.25 | 187500 | PD | Prospect |  |  |  | Warm-intro request 6 Sep; deck 8 Sep |  |  |  | 2026-09-15T00:00:00 | Gold ask; probe Title appetite |
| HBL Microfinance Bank | Bank | P1 | GB regional HQ inaugurated in Gilgit 2024… | AKDN network; Gilgit RHQ | Regional leadership (office) |  | Cash | 300000.0 | 0.35 | 105000 | Sponsorship Lead | Prospect |  |  |  | Letter 6 Sep |  |  |  | 2026-09-15T00:00:00 | Silver + GB-side visibility |
| Zong (CMPak) | Telecom | P1 | Largest-ever GB 4G expansion (2024); part… | Corporate marketing dept | Corporate marketing (office) |  | Cash | 300000.0 | 0.3 | 90000 | Sponsorship Lead | Prospect |  |  |  | Deck 7 Sep + SIMs/data in-kind ask |  |  |  | 2026-09-15T00:00:00 | Silver + Technology/telecom in-kind bundle |
| Karakoram Cooperative Bank | GB bank | P2 | e-Rozgaar 5% loan partner; GB-identity br… | Head office Gilgit; GB IT Dept | Head office |  | Cash | 300000.0 | 0.3 | 90000 | GBSHA Liaison | Prospect |  |  |  | Letter 7 Sep |  |  |  | 2026-09-15T00:00:00 | Silver or community-patron profile |
| GB diaspora patrons (target ×5) | Community | P2 | Pride + visibility; low-friction 100k Sup… | GBSHA networks | via GBSHA |  | Cash | 500000.0 | 0.4 | 200000 | GBSHA Liaison | Prospect |  |  |  | Mini-deck 6 Sep; close in batches |  |  |  | 2026-09-16T00:00:00 | 5 × PKR 100k Supporting |
| Serena Hotels | GB corporate | P2 | 8 properties in/around GB — the region's … | GB tourism/govt network | Marketing / CSR (office) |  | Cash | 200000.0 | 0.25 | 50000 | GBSHA Liaison | Prospect |  |  |  | Letter 7 Sep |  |  |  | 2026-09-16T00:00:00 | Supporting + in-kind options (no KHI prop… |
| Nestlé Pakistan | Corporate CSR | P2 | Runs "Clean Gilgit-Baltistan" CSR — prove… | Corporate affairs | Corporate affairs (office) |  | Cash | 300000.0 | 0.2 | 60000 | Sponsorship Lead | Prospect |  |  |  | Letter 8 Sep |  |  |  | 2026-09-16T00:00:00 | CSR framing, not tech framing |
| Ignite | Government | P2 | National startup mandate; GB inclusion st… | P@SHA intro | CEO office (Bilal Abbasi — verify) |  | Cash | 300000.0 | 0.25 | 75000 | Sponsorship Lead | Prospect |  |  |  | Letter 8 Sep |  |  |  | 2026-09-16T00:00:00 | Also ask: NIC-style program for GB (non-c… |
| PTCL / Ufone Group | Telecom | P2 | National digital-Pakistan positioning; GI… | Corporate affairs | Corporate affairs (office) |  | Cash | 300000.0 | 0.2 | 60000 | Sponsorship Lead | Prospect |  |  |  | Deck 8 Sep |  |  |  | 2026-09-16T00:00:00 |  |
| Jazz / JazzCash | Telecom / fintech | P2 | S-Paisa × SCO integration precedent; GB f… | Corporate affairs | Corporate affairs (office) |  | Cash | 300000.0 | 0.2 | 60000 | Sponsorship Lead | Prospect |  |  |  | Deck 8 Sep |  |  |  | 2026-09-16T00:00:00 |  |
| UNDP Pakistan | Development | P2 | Existing e-governance partnership with GB… | GB IT Dept partnership channel | Digital team (office) |  | Cash | 300000.0 | 0.2 | 60000 | PD | Prospect |  |  |  | Concept note 8 Sep |  |  |  | 2026-09-16T00:00:00 | Likely year-2 program money — start now (… |
| BOP / NBP / Meezan (one needed) | Bank | P3 | SME & digital-banking narratives; expo sp… | SME / marketing departments | Marketing (office) |  | Cash | 300000.0 | 0.15 | 45000 | Sponsorship Lead | Prospect |  |  |  | Parallel letters 9 Sep |  |  |  | 2026-09-16T00:00:00 | First responder wins the Silver slot |
| Huawei | Technology | P3 | Active PK talent spend (Huawei ICT Compet… | Partner/education managers | Partner manager (office) |  | In-kind | 250000.0 | 0.2 | 50000 | BD Lead | Prospect |  |  |  | Technology-partner note 8 Sep |  |  |  | 2026-09-15T00:00:00 | Devices / training / cloud credits for 10… |
| Alibaba Cloud (via Cognix Solutions) | Technology | P3 | Tech-partners Bano Qabil AI Hackathon 202… | Cognix Solutions (authorized partner) | Partner desk (office) |  | In-kind | 250000.0 | 0.2 | 50000 | BD Lead | Prospect |  |  |  | Note via Cognix 8 Sep |  |  |  | 2026-09-15T00:00:00 | Cloud credits for the 10 companies |
| NTC | Technology / Govt | P3 | Exhibits data-centre/cloud at ITCN; govt-… | ITCN exhibitor relations | Business development (office) |  | In-kind | 150000.0 | 0.2 | 30000 | PASHA/ECG Liaison | Prospect |  |  |  | Pre-note 9 Sep + on-site meeting |  |  |  | 2026-09-20T00:00:00 | Hosting/connectivity for GB e-gov demos |
| PIA | Travel | P1 | Only Gilgit operator; regional-developmen… | Regional sales office | Regional sales (office) |  | In-kind | 300000.0 | 0.3 | 90000 | Logistics Lead | Prospect |  |  |  | Fare-discount letter 5 Sep; chase daily |  |  |  | 2026-09-10T00:00:00 | HARD gate: bookings close 11 Sep |
| Hotel partner (Regent Plaza / Mövenpick c… | Hospitality | P1 | 78+ guaranteed room-nights + "official ho… | Group sales direct | Group sales desk |  | In-kind | 300000.0 | 0.4 | 120000 | Logistics Lead | Prospect |  |  |  | Group-rate negotiation 5–8 Sep |  |  |  | 2026-09-10T00:00:00 | Rate discount/upgrades as in-kind value |
| Karachi print vendor | In-kind | P2 | Full pavilion print job now + repeat busi… | Direct (vendor selection 12 Sep) | Sales desk |  | In-kind | 100000.0 | 0.4 | 40000 | Design Lead | Prospect |  |  |  | Discount ask inside the quote round 10 Sep |  |  |  | 2026-09-12T00:00:00 | 10–15% discount booked as in-kind |
| ECG / ITCN Asia | Organizer | P1 | Wants its regional-inclusion showcase to … | Umair Nizam office (SVC P@SHA / VP & Even… | Event management (office) | info@itcnasia.com; +92-21-38709970 | In-kind | 200000.0 | 0.5 | 100000 | PASHA/ECG Liaison | Prospect |  |  |  | Bundle with written confirmation 3–5 Sep |  |  |  | 2026-09-08T00:00:00 | Extra passes, branding spots, delegate-li… |
| Media partners (ProPakistani / TechJuice … | Media | P2 | A first-of-its-kind story with founders a… | Comms press kit | Editorial desks |  | In-kind | 100000.0 | 0.4 | 40000 | Comms Lead | Prospect |  |  |  | Media-partner offer with press kit 15 Sep |  |  |  | 2026-09-18T00:00:00 | Coverage commitment in writing |

## 17. Sponsorship Daily Plan Sep 3-18

**Sheet:** `Sponsorship Daily Plan` · **Records:** 47 · **Columns:** 10

| Date | Day | Prio | Action | Owner | Expected outcome | Deadline | Dependency | KPI | Done? |
|---|---|---|---|---|---|---|---|---|---|
| 2026-09-03T00:00:00 | Thu | P1 | Draft budget scenarios (MVB/REC/ENH) and … | Sponsorship + Logistics | Cost model queued for 6 Sep ratification | 18:00 | Master kickoff (1.1) | Quote requests 100% out |  |
|  |  | P1 | Draft value proposition + tier sheet + 2-… | Sponsorship Lead | Sellable proposition v0.9 | 18:00 | Budget v0 | Deck draft exists |  |
|  |  | P1 | Build pipeline: ≥25 targets loaded with h… | Sponsorship Lead + PD | Every target owned; wave-1 four confirmed | 18:00 | Tier sheet | 25+ rows, 0 unowned |  |
|  |  | P2 | Request P@SHA warm-intro list (HBL/ICT-Aw… | PASHA/ECG Liaison | Intro channels identified | 18:00 | Written-confirmation thread (1.2) | Intro requests sent |  |
| 2026-09-04T00:00:00 | Fri | P1 | Committee ratifies tiers, targets (cash 1… | Steering Committee | Pricing & targets frozen | 12:00 | Tier sheet | Minuted decision |  |
|  |  | P1 | Finalize deck (PDF) + 1-page letter templ… | Sponsorship + Comms | Send-ready pack | 18:00 | Ratified tiers | Pack approved by PD |  |
|  |  | P1 | Personalize wave-1 letters: GB IT Dept, P… | Sponsorship Lead | 4 letters ready to send | 18:00 | Pack | 4 letters staged |  |
|  |  | P2 | Diaspora patron mini-deck (100k Supportin… | GBSHA Liaison | Low-friction ask ready | 18:00 | Ratified tiers | Mini-deck ready |  |
| 2026-09-05T00:00:00 | Sat | P1 | SEND wave-1 asks (4) + same-day phone cal… | Sponsorship + PD | Wave-1 in play | 12:00 | Letters | 4 sent + 4 calls logged |  |
|  |  | P1 | PIA fare-discount letter + hotel group-ra… | Logistics Lead | Travel/hotel in-kind in motion | 18:00 | Quote round | 2 in-kind asks live |  |
|  |  | P1 | ECG in-kind bundle asked inside the confi… | PASHA/ECG Liaison | Organizer in-kind scoped | 18:00 | 1.2 thread | Bundle requested |  |
|  |  | P2 | Media-partner concept noted for 15 Sep pr… | Comms Lead | Barter path planned | 18:00 | — | Noted in calendar |  |
| 2026-09-06T00:00:00 | Sun | P1 | Quotes in → ratify RECOMMENDED budget; C5… | Steering Committee | Real number to raise against | 18:00 | Quote returns | Budget ratified (A5 closed) |  |
|  |  | P1 | HBL + HBL Microfinance warm intros reques… | PD | Bank track opened warm | 18:00 | Intro list (3 Sep) | 2 intro requests confirmed |  |
|  |  | P2 | Diaspora patron drive soft-launch through… | GBSHA Liaison | First patron conversations | 18:00 | Mini-deck | ≥5 conversations started |  |
| 2026-09-07T00:00:00 | Mon | P1 | Chase wave-1: responses logged; meetings … | Sponsorship Lead | Wave-1 meetings on calendar | 18:00 | Wave-1 sent | ≥3 meetings booked |  |
|  |  | P1 | Wave-2 batch 1 out: Zong, KCBL, Serena | Sponsorship + GBSHA | Commercial + GB corporate tracks live | 18:00 | Deck | 3 asks delivered |  |
|  |  | P2 | Weekly review vs W1 targets: 15 contacted… | PD | Honest funnel snapshot | 18:30 | Pipeline updated | W1 row scored |  |
| 2026-09-08T00:00:00 | Tue | P1 | Wave-1 meetings begin (target 2 today); e… | PD + Sponsorship | First verbal signals | 18:00 | Bookings | 2 meetings held |  |
|  |  | P1 | Wave-2 batch 2 out: Nestlé, Ignite, PTCL/… | Sponsorship Lead | Full cash pipeline in motion | 18:00 | Deck | 5 asks delivered |  |
|  |  | P2 | Technology-partner notes out: Huawei, Ali… | BD Lead | In-kind tech track live | 18:00 | Deck | 2 notes sent |  |
| 2026-09-09T00:00:00 | Wed | P1 | Meetings (2–3); govt targets pushed expli… | PD + Sponsorship | Govt LOIs in writing queue | 18:00 | Meetings held | ≥1 LOI promised |  |
|  |  | P2 | Bank batch out: BOP/NBP/Meezan parallel l… | Sponsorship Lead | Bank category widened | 18:00 | Deck | 3 letters out |  |
|  |  | P2 | NTC pre-note (technology in-kind; on-site… | PASHA/ECG Liaison | Organizer-adjacent target engaged | 18:00 | — | Note sent |  |
| 2026-09-10T00:00:00 | Thu | P1 | Negotiations: convert strongest wave-1/2 … | PD | Momentum proof for other targets | 18:00 | Meetings 8–9 Sep | ≥1 Confirmed (letter) |  |
|  |  | P1 | PIA + hotel in-kind DECISION DEADLINE — b… | Logistics Lead | Travel costs settled either way | 18:00 | Asks 5 Sep | In-kind status known |  |
|  |  | P2 | Print vendor discount ask inside quote ro… | Design Lead | Print in-kind scoped | 18:00 | Vendor shortlist | Ask made |  |
| 2026-09-11T00:00:00 | Fri | P1 | Logo-deadline notice to ALL warm targets:… | Sponsorship Lead | Print inclusion protected | 12:00 | Design freeze 12 Sep | 100% warm targets noticed |  |
|  |  | P1 | Close diaspora patrons batch 1 (target 2–… | GBSHA Liaison | Supporting tier filling | 18:00 | Soft launch 6 Sep | ≥2 patron commitments |  |
|  |  | P2 | Verbal commitments → letters within 48h r… | Sponsorship Lead | No decaying verbals | 18:00 | Any verbal | 0 verbals older than 48h |  |
| 2026-09-12T00:00:00 | Sat | P1 | LOGO CUTOFF 18:00 — confirmed sponsors' v… | Sponsorship → Design | Sponsors in the print pack | 18:00 | Design freeze | All confirmed logos delivered |  |
|  |  | P1 | Pipeline surgery: recalibrate probabiliti… | PD + Sponsorship | Effort concentrated where it can land | 18:30 | Funnel review | Weighted ≥ target or gap flagged |  |
|  |  | P2 | Commitment letters + fulfillment checklis… | Sponsorship Lead | Deliverables promised = deliverables trac… | 18:00 | Confirmations | Checklist per sponsor |  |
| 2026-09-13T00:00:00 | Sun | P2 | Second push on Silver/Supporting (post-pr… | Sponsorship Lead | Late-tier revenue without print dependency | 18:00 | Logo cutoff passed | ≥5 follow-ups sent |  |
|  |  | P2 | Sponsor mentions drafted into 15 Sep pres… | Comms Lead | Fulfillment begins in public | 18:00 | Confirmed list | Release draft updated |  |
| 2026-09-14T00:00:00 | Mon | P1 | Close pending Golds: PD calls on every st… | PD | Gold slots resolved either way | 18:00 | Pipeline review 12 Sep | Gold slots decided |  |
|  |  | P2 | W2 review vs targets (25 contacted / 5 co… | PD | Honest W2 scorecard | 18:30 | Pipeline current | W2 row scored |  |
| 2026-09-15T00:00:00 | Tue | P1 | FUNDING-POSITION REVIEW at steering: comm… | Steering Committee | No surprise on 18 Sep | 18:30 | Pipeline current | Decision minuted (R19) |  |
|  |  | P2 | Media-partner offers out with press kit (… | Comms Lead | Barter coverage locked | 18:00 | Press kit ready | ≥2 media-partner agreements in motion |  |
|  |  | P2 | Technology-partner closes (Huawei/Alibaba… | BD Lead | Tech in-kind resolved | 18:00 | Notes 8–9 Sep | Status decided per target |  |
| 2026-09-16T00:00:00 | Wed | P1 | Close remaining Silver/Supporting; every … | Sponsorship Lead | In-kind counted honestly | 18:00 | — | All in-kind valued in writing |  |
|  |  | P2 | Sponsor guest passes + VIP invitations li… | Sponsorship Lead | Benefits delivery scheduled | 18:00 | Confirmed list | Passes list delivered |  |
| 2026-09-17T00:00:00 | Thu | P1 | Funding-position memo drafted for Go/No-G… | Sponsorship Lead | Go/No-Go input ready | 12:00 | 15 Sep review | Memo at steering |  |
|  |  | P2 | Show-day sponsor deliverables mapped to o… | Sponsorship + Comms | Fulfillment runs itself on show days | 18:00 | Checklists | Owner per deliverable |  |
| 2026-09-18T00:00:00 | Fri | P1 | PUBLISH FINAL FUNDING POSITION: cash, in-… | PD + Sponsorship | Clear money picture before wheels-up | 12:00 | Memo 17 Sep | Position published to committee + P@SHA |  |
|  |  | P1 | Unresolved high-value asks (PSEB/SCO/HBL … | PD + Liaison | Big fish get a second window | 18:00 | Position memo | Karachi meeting list set |  |
|  |  | P2 | Pipeline handover to fulfillment mode; T/… | Sponsorship Lead | Nothing dropped in transit | 18:00 | — | All rows have next action |  |

## 18. Stakeholder Database — 30 Invites

**Sheet:** `Stakeholder Database` · **Records:** 30 · **Columns:** 10

| Name (verify!) | Title / organization | Category | Prio | Relationship owner | Invite sent | RSVP | Visited | Follow-up owner | Notes / hook |
|---|---|---|---|---|---|---|---|---|---|
| Shaza Fatima Khawaja | Federal Minister for IT & Telecom (as of … | Federal | A | PASHA/ECG Liaison |  |  |  |  | Likely at official opening — request pavi… |
| Zarrar Hasham Khan | Secretary MoITT (verify) | Federal | A | PASHA/ECG Liaison |  |  |  |  | Policy ask: GB inclusion in national IT p… |
| Faisal Jeddy | CEO PSEB (apptd Jan 2026 — verify) | Federal | A | Sponsorship Lead |  |  |  |  | Ask: recurring expo subsidy for GB firms … |
| Muhammad Bilal Abbasi | CEO Ignite (apptd Jun 2026 — verify) | Federal | A | Sponsorship Lead |  |  |  |  | Ask: NIC/incubation footprint for GB |
| SIFC secretariat (tech desk) | Special Investment Facilitation Council | Federal | B | PASHA/ECG Liaison |  |  |  |  | GB in investment-facilitation narrative |
| TDAP chief executive / IT div | Trade Development Authority | Federal | B | PASHA/ECG Liaison |  |  |  |  | GITEX-style slots for GB firms; intl dele… |
| NITB leadership | National IT Board (ITCN partner) | Federal | C | Liaison |  |  |  |  | e-governance angle with GB IT Dept |
| Amjad Hussain (Azar) | Chief Minister GB (elected Jun 2026) | GB Govt | A | PD |  |  |  |  | Patronage; year-2 co-funding; possibly op… |
| GB Minister for IT (name TBC) | Elected cabinet Jul 2026 — portfolio hold… | GB Govt | A | Stakeholder Lead |  |  |  |  | Confirm name via Secretary IT by 10 Sep |
| Zameer Abbas | Secretary IT, Govt of GB | GB Govt | A | PD |  |  |  |  | Channel to CM office + co-funding; invite… |
| Arshad Majeed Mohmand | Chief Secretary GB (verify) | GB Govt | B | PD |  |  |  |  |  |
| Sajjad Mustafa Syed | Chairman P@SHA (reinstated Aug 2026) | P@SHA / Industry | A | PD |  |  |  |  | Institutional support; invite to MOU cere… |
| Muhammad Umair Nizam | SVC P@SHA / VP ECG — pavilion patron | P@SHA / Industry | A | PD |  |  |  |  | Host him for a full pavilion tour + photo… |
| P@SHA Secretary General | P@SHA secretariat | P@SHA / Industry | B | Liaison |  |  |  |  | Operational coordination |
| GBSHA leadership | GB Software Houses Association | P@SHA / Industry | A | GBSHA Liaison |  |  |  |  | Co-hosts; on-stage presence |
| CEOs of top P@SHA member firms | Systems, NetSol, Arbisoft, 10Pearls etc. … | P@SHA / Industry | B | BD Lead |  |  |  |  | Subcontracting/white-label pipelines for … |
| Pakistani VC funds | e.g. Sarmayacar, Zayn VC, i2i Ventures, 4… | Investor | A | BD Lead |  |  |  |  | Investor walk-through slot Day 2 |
| Angel networks / accelerators | Accelerate Prosperity, NIC alumni network… | Investor | B | BD Lead |  |  |  |  | GB startup pipeline story |
| International delegates program | 350+ intl delegates via ECG/TDAP (organiz… | International | A | PASHA/ECG Liaison |  |  |  |  | Request delegate list + matchmaking slots… |
| AKF / AKDN country leadership | Aga Khan Foundation Pakistan | International / Dev | B | PD |  |  |  |  | BEST4WEER & Hunza STP continuity; women-l… |
| AKRSP leadership | Aga Khan Rural Support Programme | International / Dev | C | PD |  |  |  |  | GB development narrative |
| UNDP Pakistan digital team | UNDP | International / Dev | B | Stakeholder Lead |  |  |  |  | e-governance partner of GB IT Dept |
| World Bank digital-economy team | World Bank Pakistan | International / Dev | C | Stakeholder Lead |  |  |  |  | Future GB digital programs |
| Embassy trade counsellors | Via TDAP/ECG diplomatic invites (China, U… | Diplomatic | B | Liaison |  |  |  |  | Export-market connects; pavilion stop on … |
| ProPakistani | Tech media (covered GB diagnostic Nov 202… | Media | A | Comms Lead |  |  |  |  | Offer exclusive: first GB pavilion in Kar… |
| TechJuice | Tech media | Media | B | Comms Lead |  |  |  |  |  |
| Business Recorder / Dawn tech desk | Business media | Media | B | Comms Lead |  |  |  |  |  |
| APP / Radio Pakistan | State media (covers ITCN openings) | Media | B | Comms Lead |  |  |  |  | Official-opening coverage |
| Pamir Times + GB outlets | GB regional media | Media | B | Comms Lead |  |  |  |  | Home-audience pride story |
| KIU / UoBS leadership | GB universities (KUBIC incubator) | Academia | C | GBSHA Liaison |  |  |  |  | Talent-pipeline narrative |

## 19. Government-VIP Engagement

**Sheet:** `Government-VIP Engagement` · **Records:** 11 · **Columns:** 10

| VIP / delegation | Objective of the visit | Specific ask | Channel for invite | Invite date | Status | Visit slot | Host / escort | Media plan | Follow-up (what & who) |
|---|---|---|---|---|---|---|---|---|---|
| Federal IT Minister | GB on the national IT map; ministerial en… | Include GB in national IT-export programs… | ECG protocol + P@SHA | 2026-09-14T00:00:00 |  | Day 1 during opening round | PD + Umair Nizam (request) | Photo at ecosystem wall + same-day post +… | Thank-you letter + program follow-up memo… |
| Secretary MoITT | Policy-level GB inclusion | GB firms in PSEB schemes & subsidy windows | P@SHA secretariat | 2026-09-14T00:00:00 |  | Day 1–2 | PD | Photo + LinkedIn post | Policy one-pager within 7 days — PD |
| CEO PSEB | Convert diagnostic recommendation into mo… | Recurring expo-subsidy line for GB firms;… | P@SHA intro | 2026-09-14T00:00:00 |  | Day 2 morning | Sponsorship Lead | Photo + post | Subsidy proposal within 7 days — Sponsors… |
| CEO Ignite | GB startup-support footprint | Incubation/NIC presence or program for GB | P@SHA intro | 2026-09-14T00:00:00 |  | Day 2 | PD | Photo + post | Concept note — PMO |
| CM GB / GB IT Minister | Home-government ownership of the story | Year-2 co-funding commitment + GB IT poli… | Secretary IT Zameer Abbas | 2026-09-14T00:00:00 |  | Day 1 (if in Karachi) or virtual address | PD + GBSHA | GB media push (Pamir Times etc.) | Co-funding proposal — PD |
| Umair Nizam (SVC P@SHA / ECG) | Cement patronage; 3-year frame | Written 3-yr confirmation incl. Lahore Ja… | Direct | 2026-09-14T00:00:00 |  | Day 1 first hour | PD | Tour video + joint post | Year-2 planning meeting date — PD |
| Chairman P@SHA | Institutional continuity beyond individua… | P@SHA GB office follow-through; GB seat i… | P@SHA secretariat | 2026-09-14T00:00:00 |  | Day 2 (MOU ceremony guest) | PD | MOU ceremony photos | Membership drive for GB firms — GBSHA |
| TDAP IT division | Export-platform access | 2 GB firms in next GITEX delegation; intr… | ECG | 2026-09-15T00:00:00 |  | Day 2–3 | BD Lead | Post | GITEX application follow-up — BD |
| VC walk-through (group) | Investor exposure for product companies | 2nd meetings with ≥3 GB companies | BD direct + P@SHA intro | 2026-09-15T00:00:00 |  | Day 2 14:00 group tour | BD Lead | Reel + post | Data-room follow-ups — companies |
| Diplomatic/intl delegations | International visibility | Market-entry conversations; pavilion stop… | TDAP/ECG protocol | 2026-09-15T00:00:00 |  | Day 3 focus | Stakeholder Lead | Flag-moment photos | Per-delegation notes — Stakeholder |
| 2. PROTOCOL CHECKLIST |  |  |  |  |  |  |  |  |  |

## 20. Pavilion Design & Branding — Zone Plan

**Sheet:** `Pavilion Design & Branding` · **Records:** 20 · **Columns:** 6

| Zone | Purpose / contents | Approx. area | Owner on site | Status | Notes |
|---|---|---|---|---|---|
| Reception & info counter | Welcome, visitor registration QR, guestbo… | 8 m² | Reception rota |  | Front edge, open aspect |
| 10 company pods | Uniform template: logo, one-liner, 3 icon… | ~50 m² (5 m² each) | Company reps ×2 |  | Identical footprint — fairness is policy |
| GB ecosystem wall | Stats infographic, GB tech-geography map,… | 8 m² | Host on duty |  | Visible from aisle; sources cited |
| Meeting corner | 6-pax table + 4-pax high table; 2 concurr… | 10 m² | Meeting desk |  | Semi-screened, not closed |
| Demo / media wall | Large screen with 3-min loop; reels shot … | 6 m² | Comms Lead |  |  |
| Storage (lockable) | Print stock, equipment cases, personal ba… | 4 m² | Logistics |  | Lockable cabinet ordered via contractor |
| Circulation | Open flow — no dead-end aisles; wheelchai… | ~4 m² | — |  |  |
| Item | Spec / contents | Deadline | Owner | Status | Notes |
| Main backdrop | "Made in GB — Gilgit-Baltistan Technology… | 2026-09-20T00:00:00 | Design Lead |  | Doubles as VIP/MOU photo wall |
| Fascia strips ×10 + entrance header | Pavilion name + company names per module | 2026-09-20T00:00:00 | Design Lead |  | Per shell-scheme spec (A8) |
| Company pod graphics ×10 | Uniform template from company assets (2.5) | 2026-09-20T00:00:00 | Design Lead |  | Late assets → template-only pod |
| Ecosystem wall print | Stats + map + citations | 2026-09-20T00:00:00 | Design Lead |  |  |
| Roll-up standees ×6 | 2 pavilion, 2 program (e-Rozgaar/STP stor… | 2026-09-20T00:00:00 | Design Lead |  | Reusable for Lahore Jan 2027 |
| QR standees ×12 | Central lead form + per-company profile Q… | 2026-09-20T00:00:00 | BD + Design |  | Test scans before printing |
| Pavilion booklet ×500 | 20-page: ecosystem story + 1 page per com… | 2026-09-19T00:00:00 | Comms + Design |  | PDF version for QR download |
| Company one-pagers ×10×150 | From meeting kits | 2026-09-19T00:00:00 | Companies Lead |  |  |
| Delegate polos ×30 | "Made in GB" branded — uniform look on sh… | 2026-09-18T00:00:00 | Logistics |  | Print in GB or Karachi, whichever is fast… |
| Loop video (3 min) + slide loop | Ecosystem intro + 10 company clips + stats | 2026-09-17T00:00:00 | Comms Lead |  | On 2 USBs + cloud + laptop backup |
| Guestbook + lanyards + badge extras | Reception kit | 2026-09-18T00:00:00 | Logistics |  |  |
| Souvenirs ×20 | GB handicraft + "Made in GB" card | 2026-09-15T00:00:00 | Logistics |  | Carried from GB — pack with care |

## 21. Logistics — Travel Waves & Weather Math

**Sheet:** `Logistics` · **Records:** 23 · **Columns:** 10

| Wave | Who | Route | Depart | Arrive KHI by | Fallback | Owner | Booked? | Cost head | Notes |
|---|---|---|---|---|---|---|---|---|---|
| Advance | 2 pax (Logistics + Design) | Any 17–18 Sep routing | 18-Sep | 19-Sep 12:00 | Already down-country member acts as advan… | Logistics Lead |  | Travel | Vendor check, venue access, contractor re… |
| Main (Gilgit) | ~16 pax | GIL→ISB PIA Fri 18 Sep → ISB→KHI 19 or 20… | 18-Sep | 20-Sep 18:00 | PIA cancels → NATCO road Fri night → ISB … | Logistics Lead |  | Travel | Buffer day built in — do NOT book GIL fli… |
| Skardu/Hunza contingent | ~5 pax | Skardu jets (PIA/Airblue) → ISB/KHI | 18/19-Sep | 20-Sep 18:00 | Road to ISB (12h+) if flights cancel | Logistics Lead |  | Travel | Jet service more weather-reliable than GI… |
| Down-country members | Any already in ISB/LHE/KHI | Direct to KHI | 19/20-Sep | 20-Sep 18:00 | — | Logistics Lead |  | Travel |  |
| Return | All | KHI→ISB 25/26 Sep → GIL Fri 27 Sep or road | 25-Sep | — | Extra hotel night budgeted if GIL flight … | Logistics Lead |  | Travel | Materials back-haul per storage plan (9.9) |
| # | Name | Company / role | CNIC | Phone | Departure city | Wave | Hotel room | Pass issued | Medical / notes (voluntary) |
| 1.0 | Example: S. Ali (replace) | Karakoram Soft — rep 1 | 71501-xxxxxxx-x | 03xx-xxxxxxx | Gilgit | Main | R-04 (twin) | N |  |
| 3. ACCOMMODATION, TRANSPORT & VENUE |  |  |  |  |  |  |  |  |  |
| 4. EQUIPMENT & DOCUMENTS CHECKLIST (packe… |  |  |  |  |  |  |  |  |  |
| Item | Qty | Owner | Packed? | Notes |  |  |  |  |  |
| Laptops + demo devices (per company) | 10+ sets | Companies |  | Each company self-carries; listed in need… |  |  |  |  |  |
| Hotspot routers + Jazz/Zong SIMs | 2 + 25 | Logistics |  | SCOM unreliable down-country; buy SIMs on… |  |  |  |  |  |
| Extension leads + power strips | 8 | Logistics |  | Venue sockets are scarce |  |  |  |  |  |
| HDMI/USB-C cables, clickers, adapters | 1 kit | Logistics |  |  |  |  |  |  |  |
| USBs with loop video + full asset backup | 3 | Comms |  | Plus cloud copies |  |  |  |  |  |
| Paper lead pads + pens (fallback) | 10 pads | BD |  | For internet outages |  |  |  |  |  |
| First-aid kit + basic meds | 1 | Logistics |  | Karachi heat: ORS/hydration reminders |  |  |  |  |  |
| Stationery, tape, cable ties, scissors, m… | 1 box | Logistics |  | Setup-day saviors |  |  |  |  |  |
| Cash float + expense log | PKR 100k | Sponsorship/Finance |  | Receipts mandatory |  |  |  |  |  |
| Delegate packs: schedule, rota, emergency… | 25 | Logistics |  | Distributed 20 Sep at hotel |  |  |  |  |  |
| Souvenirs (VIP) + guestbook | 20 + 1 | Stakeholder |  | Carried from GB |  |  |  |  |  |
| CNIC copies + commitment forms + MOU fold… | 1 file | PMO |  | Physical + cloud |  |  |  |  |  |
| 5. EMERGENCY & CONTINUITY |  |  |  |  |  |  |  |  |  |

## 22. B2B Meetings — Calendar & Log

**Sheet:** `B2B Meetings` · **Records:** 32 · **Columns:** 6

| Day | Slot | Table A — GB company | Table A — counterpart | Table B — GB company | Table B — counterpart |
|---|---|---|---|---|---|
| Day 1 — Tue 22 Sep | 10:30 |  |  |  |  |
|  | 11:15 |  |  |  |  |
|  | 12:00 (walk-in buffer) |  |  |  |  |
|  | 13:00 |  |  |  |  |
|  | 13:45 |  |  |  |  |
|  | 14:30 |  |  |  |  |
|  | 15:15 |  |  |  |  |
|  | 16:00 |  |  |  |  |
|  | 16:30 (walk-in buffer) |  |  |  |  |
|  | 17:15 |  |  |  |  |
| Day 2 — Wed 23 Sep | 10:30 |  |  |  |  |
|  | 11:15 |  |  |  |  |
|  | 12:00 (walk-in buffer) |  |  |  |  |
|  | 13:00 |  |  |  |  |
|  | 13:45 |  |  |  |  |
|  | 14:30 |  |  |  |  |
|  | 15:15 | RESERVED: MOU ceremony 15:00–16:00 |  |  |  |
|  | 16:00 |  |  |  |  |
|  | 16:30 (walk-in buffer) |  |  |  |  |
|  | 17:15 |  |  |  |  |
| Day 3 — Thu 24 Sep | 10:30 |  |  |  |  |
|  | 11:15 |  |  |  |  |
|  | 12:00 (walk-in buffer) |  |  |  |  |
|  | 13:00 |  |  |  |  |
|  | 13:45 |  |  |  |  |
|  | 14:30 |  |  |  |  |
|  | 15:15 |  |  |  |  |
|  | 16:00 |  |  |  |  |
|  | 16:30 (walk-in buffer) |  |  |  |  |
|  | 17:15 |  |  |  |  |
| Date | Slot | GB company | Counterpart | Counterpart org | Type |
| 2026-09-23T00:00:00 | 11:15 | Example: Karakoram Soft | H. Raza | Retail chain (KHI) | Client |

## 23. MOU & Partnership Tracker

**Sheet:** `MOU & Partnership Tracker` · **Records:** 2 · **Columns:** 13

| ID | Parties | Type | Purpose / scope (one line) | Status | Signing slot | Owner | Signed date | Key commitments (who does what by when) | 30-day action | Conversion stage | Est. value (PKR) | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M-01 | Example: Karakoram Soft × Lahore agency (… | MOU | White-label delivery partnership for over… | Identified | Day 2 15:00 | PD |  | Partner routes 2 scoped projects by 31 Oc… | Kickoff call by 5 Oct | Meeting | 500000.0 | Example row — replace |
| OPERATING RULES |  |  |  |  |  |  |  |  |  |  |  |  |

## 24. Social Media & PR Calendar

**Sheet:** `Social Media & PR Calendar` · **Records:** 24 · **Columns:** 8

| Date | Phase | Platform | Content type | Topic / asset | Owner | Status | Link / notes |
|---|---|---|---|---|---|---|---|
| 2026-09-06T00:00:00 | Pre | All + press note | Announcement | GB IT community gets its pavilion at 28th… | Comms Lead |  |  |
| 2026-09-08T00:00:00 | Pre | LinkedIn/FB | Ecosystem story | Why GB tech matters: $15–18M sector, 3–4k… | Comms Lead |  |  |
| 2026-09-09T00:00:00 | Pre | LinkedIn/FB | Community | Applications recap + selection process tr… | Comms Lead |  |  |
| 2026-09-10T00:00:00 | Pre | LinkedIn | Stakeholder | Thank-you post: P@SHA & ECG commitment; G… | Comms Lead |  |  |
| 2026-09-12T00:00:00 | Pre | All | Company spotlight 1/10 | Selected companies announced + spotlight … | Comms Lead |  |  |
| 2026-09-13T00:00:00 | Pre | All | Spotlight 2/10 | Company spotlight | Comms Lead |  |  |
| 2026-09-14T00:00:00 | Pre | All | Spotlight 3/10 | Company spotlight | Comms Lead |  |  |
| 2026-09-15T00:00:00 | Pre | All + press | Spotlight 4/10 + press kit | Press release to ≥10 outlets; founder int… | Comms Lead |  |  |
| 2026-09-16T00:00:00 | Pre | All | Spotlight 5/10 + countdown D-6 | Rehearsal behind-the-scenes | Comms Lead |  |  |
| 2026-09-17T00:00:00 | Pre | All | Spotlight 6/10 + countdown D-5 | Founder story #1 (women-led angle) | Comms Lead |  |  |
| 2026-09-18T00:00:00 | Pre | All | Spotlight 7/10 + journey | Travel-day content: Gilgit airport / KKH … | Comms Lead |  |  |
| 2026-09-19T00:00:00 | Pre | All | Spotlight 8/10 + countdown D-3 | Advance party in Karachi; venue first look | Comms Lead |  |  |
| 2026-09-20T00:00:00 | Pre | All | Spotlight 9/10 + setup | Pavilion build timelapse day 1 | Comms Lead |  |  |
| 2026-09-21T00:00:00 | Pre | All + press | Spotlight 10/10 + reveal | Pavilion reveal photo set + "doors open t… | Comms Lead |  |  |
| 2026-09-22T00:00:00 | During | All | Live day 1 | Opening, VIP visits (same-day), 3 company… | Comms Lead |  |  |
| 2026-09-23T00:00:00 | During | All + press | Live day 2 | B2B energy, investor tour, MOU ceremony p… | Comms Lead |  |  |
| 2026-09-24T00:00:00 | During | All | Live day 3 | International visitors, closing thank-you… | Comms Lead |  |  |
| 2026-09-25T00:00:00 | After | LinkedIn/FB | Wrap | By-the-numbers first look (leads, meeting… | Comms Lead |  |  |
| 2026-09-29T00:00:00 | After | All + press | Results release | Official results press release + media fo… | Comms Lead |  |  |
| 2026-10-02T00:00:00 | After | LinkedIn | Report | Post-event report v1 highlights carousel | Comms Lead |  |  |
| 2026-10-06T00:00:00 | After | All | Success story 1/10 | Per-company outcome stories, 2/week throu… | Comms Lead |  |  |
| 2026-10-10T00:00:00 | After | YouTube/All | Wrap video | 3-min pavilion film for year-2 sales + sp… | Comms Lead |  |  |
| 2026-10-15T00:00:00 | After | All | Series close | Success story 10/10 + "See you in Lahore,… | Comms Lead |  |  |
| PRESS & MEDIA OPERATION |  |  |  |  |  |  |  |

## 25. Risk & Issue Register — 22 Risks, 9 High-Severity

**Sheet:** `Risk & Issue Register` · **Records:** 22 · **Columns:** 10

| ID | Risk / issue | Category | Like. | Impact | Score | Mitigation (reduce likelihood) | Contingency (if it happens) | Owner | Status |
|---|---|---|---|---|---|---|---|---|---|
| R1 | Weather cancels GIL–ISB flights 18–19 Sep… | Travel | H | H | 9 | Fri 18 Sep flights (not 20th) + buffer da… | Same-night NATCO road departure (~18h) → … | Logistics Lead | Open |
| R2 | Pavilion terms (free space, size, passes)… | Governance | M | H | 6 | Written request 3 Sep; PD escalation call… | Fall back to paid 9–18 m² booth block for… | PASHA/ECG Liaison | Open |
| R3 | 5-day application window too short → thin… | Companies | M | M | 4 | Direct outreach to 15 strong candidates i… | Extend 48h using reserve buffer in schedu… | Companies Lead | Open |
| R4 | Company drop-out after selection (life ev… | Companies | M | M | 4 | Commitment forms with cost-share clarity;… | Reserve activated within 24h; pod templat… | Companies Lead | Open |
| R5 | Funding gap — sponsorships close below 60… | Funding | M | H | 6 | Wave-1 mission-aligned asks by 7 Sep; in-… | Cost-share fallback per policy A6 (compan… | Sponsorship Lead | Open |
| R6 | Print/production slip in Karachi (proofs … | Production | M | H | 6 | Vendor selected 12 Sep with penalty claus… | Backup vendor same-day switch; minimum vi… | Design Lead | Open |
| R7 | Exhibitor manual arrives late → design gu… | Governance | M | M | 4 | Manual requested with confirmation 3 Sep;… | Adaptive layout absorbs ±20% dimension ch… | Design Lead | Open |
| R8 | Venue internet fails → QR lead capture do… | Operations | M | M | 4 | 2 hotspot routers + Jazz/Zong SIMs; offli… | Paper lead pads + badge photos; transcrib… | BD Lead | Open |
| R9 | VIP no-shows (schedules collapse on openi… | Stakeholders | M | M | 4 | Slots confirmed via protocol offices 21 S… | Video-message invite recorded; post-event… | Stakeholder Lead | Open |
| R10 | Lead follow-up decay after return (the cl… | Business | H | H | 9 | Owner + due date assigned to EVERY lead b… | PD intervention: reassign stalled leads a… | PMO / Follow-up | Open |
| R11 | Association-level politics (P@SHA leaders… | Governance | M | M | 4 | Institutional engagement: write to both P… | 3-year frame anchored with ECG (organizer… | PD + Liaison | Open |
| R12 | Karachi heat/health issues for delegation… | Safety | M | L | 2 | Hydration briefing; first-aid kit; AKUH o… | Backup rota absorbs any person down; near… | Logistics Lead | Open |
| R13 | Security situation affects travel or even… | External | L | H | 3 | Monitor advisories from 10 Sep; ECG guida… | Follow ECG/venue protocol; delegation tog… | PD | Open |
| R14 | Cost inflation vs placeholder budget (quo… | Funding | M | M | 4 | Real quotes by 6 Sep (A5); 10% contingenc… | Scope ladder per R5 contingency; diaspora… | Sponsorship Lead | Open |
| R15 | Team burnout in 15-day sprint (small comm… | Team | M | M | 4 | Max 2 roles/person; daily standup ≤30 min… | PD redistributes load; scope cuts before … | PD | Open |
| R16 | Two companies chase the same account / in… | Companies | L | M | 2 | BD de-duplicates target pool 13 Sep; conf… | Joint meeting with both companies present… | BD Lead | Open |
| R17 | Sponsor rejection rate high — cold market… | Sponsorship | M | H | 6 | Warm intros first (P@SHA/AKDN/GB govt); 2… | Diaspora patron drive scales up; cost-sha… | Sponsorship Lead | Open |
| R18 | Government/institutional decision cycles … | Sponsorship | H | M | 6 | Ask for LOI now, funds later (post-event … | Bridge spend from cost-share/central budg… | PD | Open |
| R19 | Funding shortfall — coverage <40% of targ… | Sponsorship | M | H | 6 | Front-load wave-1 (asks out 5 Sep); first… | Activate cost-share (companies bear trave… | Steering Committee | Open |
| R20 | Sponsor demands exceed available benefits… | Sponsorship | M | M | 4 | Benefits matrix is the negotiation bounda… | Politely re-anchor to matrix or downgrade… | PD | Open |
| R21 | Late confirmations after the 12 Sep print… | Sponsorship | H | L | 3 | Logo deadline stated in EVERY proposal fr… | Post-12-Sep tier = screens/social/report … | Sponsorship Lead | Open |
| R22 | Over-dependence on a single major sponsor… | Sponsorship | M | H | 6 | Plan caps any one sponsor ≤35% of total r… | If one anchor dominates: lock a 2-year Mo… | PD | Open |

## 26. Budget Tracker — 37 Lines, PKR 5.12M Recommended

**Sheet:** `Budget Tracker` · **Records:** 37 · **Columns:** 15

| Category | Item / requirement | Mand./Opt. | Unit | Unit cost (PKR) | Qty MVB | Qty REC | Qty ENH | Total MVB | Total REC | Total ENH | Funding route | Potential source | Owner | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pavilion space | ≈90 m² exhibition space — committed free … | Mandatory | lump | 0.0 | 1.0 | 1.0 | 1.0 | 0 | 0 | 0 | Negotiated free | ECG / P@SHA commitment | PASHA/ECG Liaison |  |
| Travel | Gilgit–Islamabad flights, return (PIA) | Mandatory | pax | 27000.0 | 16.0 | 16.0 | 16.0 | 432000 | 432000 | 432000 | Cost-share candidate | PIA discount (in-kind ask) / companies / … | Logistics Lead |  |
| Travel | Skardu–down-country flights, return | Mandatory | pax | 34000.0 | 5.0 | 5.0 | 5.0 | 170000 | 170000 | 170000 | Cost-share candidate | Companies / sponsor | Logistics Lead |  |
| Travel | NATCO road fallback reserve (weather rule) | Mandatory | pax | 8000.0 | 16.0 | 16.0 | 16.0 | 128000 | 128000 | 128000 | Must-fund (cash) | Central budget — spent only on cancellati… | Logistics Lead |  |
| Travel | Islamabad–Karachi flights, return | Mandatory | pax | 42000.0 | 22.0 | 22.0 | 22.0 | 924000 | 924000 | 924000 | Cost-share candidate | Companies / sponsor | Logistics Lead |  |
| Travel | Airport transfers (GIL/ISB/KHI) | Mandatory | lump | 60000.0 | 1.0 | 1.0 | 1.0 | 60000 | 60000 | 60000 | Must-fund (cash) | Central budget | Logistics Lead |  |
| Accommodation | Karachi hotel, twin-share room-nights (EN… | Mandatory | room-night | 17000.0 | 78.0 | 78.0 | 90.0 | 1326000 | 1326000 | 1530000 | In-kind target | Hospitality partner (Regent Plaza / Möven… | Logistics Lead |  |
| Local transport | 14-seat vans with driver & fuel | Mandatory | van-day | 16000.0 | 12.0 | 12.0 | 14.0 | 192000 | 192000 | 224000 | Sponsorable (cash) | Travel partner / central | Logistics Lead |  |
| Branding & print | Main backdrop + fascia set | Mandatory | lump | 160000.0 | 1.0 | 1.0 | 1.0 | 160000 | 160000 | 160000 | Sponsorable (cash) | Title/Gold sponsor | Design Lead |  |
| Branding & print | Company pod graphics | Mandatory | pod | 15000.0 | 10.0 | 10.0 | 10.0 | 150000 | 150000 | 150000 | Sponsorable (cash) | Gold/Silver sponsors | Design Lead |  |
| Branding & print | GB ecosystem wall print | Mandatory | lump | 50000.0 | 1.0 | 1.0 | 1.0 | 50000 | 50000 | 50000 | Sponsorable (cash) | Gold sponsor / GB IT Dept | Design Lead |  |
| Branding & print | Roll-up standees | Optional | pc | 9000.0 | 4.0 | 6.0 | 8.0 | 36000 | 54000 | 72000 | Sponsorable (cash) | Silver sponsors | Design Lead |  |
| Branding & print | QR lead-gen standees | Mandatory | pc | 3000.0 | 12.0 | 12.0 | 12.0 | 36000 | 36000 | 36000 | Must-fund (cash) | Central budget (lead-gen core) | BD Lead |  |
| Branding & print | Pavilion booklet (20pp) | Optional | pc | 180.0 | 300.0 | 500.0 | 800.0 | 54000 | 90000 | 144000 | Sponsorable (cash) | Silver/Supporting sponsors | Comms Lead |  |
| Branding & print | Company one-pagers | Mandatory | pc | 30.0 | 1000.0 | 1500.0 | 2000.0 | 30000 | 45000 | 60000 | Cost-share candidate | Companies (own collateral) | Companies Lead |  |
| Branding & print | Delegate polos ("Made in GB") | Optional | pc | 2500.0 | 0.0 | 30.0 | 35.0 | 0 | 75000 | 87500 | Sponsorable (cash) | Supporting sponsor | Logistics Lead |  |
| Branding & print | VIP souvenirs (GB handicraft) + guestbook | Optional | lump | 60000.0 | 1.0 | 1.0 | 1.0 | 60000 | 60000 | 60000 | Sponsorable (cash) | GB corporate (Serena / KCBL profile) | Stakeholder Lead |  |
| Booth fit-out | Custom fit-out upgrade (lounge, arch elem… | Optional | lump | 400000.0 | 0.0 | 0.0 | 1.0 | 0 | 0 | 400000 | Sponsorable (cash) | Title sponsor (enhanced only) | Design Lead |  |
| Digital & AV | Screen rental (via ECG contractor) | Mandatory | screen | 15000.0 | 3.0 | 6.0 | 8.0 | 45000 | 90000 | 120000 | In-kind target | AV vendor / Technology partner | Logistics Lead |  |
| Digital & AV | Loop video production (3-min) | Optional | lump | 90000.0 | 0.0 | 1.0 | 1.0 | 0 | 90000 | 90000 | Sponsorable (cash) | Media/Gold sponsor | Comms Lead |  |
| Digital & AV | Daily reels editor (show days) | Optional | day | 30000.0 | 0.0 | 0.0 | 3.0 | 0 | 0 | 90000 | Sponsorable (cash) | Media partner | Comms Lead |  |
| Media | Photographer + videographer | Mandatory | day | 28000.0 | 3.0 | 5.0 | 5.0 | 84000 | 140000 | 140000 | Sponsorable (cash) | Gold sponsor / central | Comms Lead |  |
| Media | Paid social boosts | Optional | campaign | 40000.0 | 0.0 | 1.0 | 2.0 | 0 | 40000 | 80000 | Sponsorable (cash) | Supporting sponsor | Comms Lead |  |
| Media | PR support micro-retainer | Optional | lump | 150000.0 | 0.0 | 0.0 | 1.0 | 0 | 0 | 150000 | Sponsorable (cash) | Enhanced only | Comms Lead |  |
| Events | GB networking dinner, Day 2 (35 pax) | Optional | pax | 4500.0 | 0.0 | 35.0 | 0.0 | 0 | 157500 | 0 | Sponsorable (cash) | Silver sponsor | Stakeholder Lead |  |
| Events | "GB Night" invite-only reception, 60 pax … | Optional | lump | 350000.0 | 0.0 | 0.0 | 1.0 | 0 | 0 | 350000 | Sponsorable (cash) | Title sponsor showcase | Stakeholder Lead |  |
| Events | Investor breakfast, Day 2 (15 pax) | Optional | lump | 100000.0 | 0.0 | 0.0 | 1.0 | 0 | 0 | 100000 | Sponsorable (cash) | VC/investment partner | BD Lead |  |
| Operations | SIMs + data for delegation (Jazz/Zong) | Mandatory | pax | 1500.0 | 25.0 | 25.0 | 25.0 | 37500 | 37500 | 37500 | In-kind target | Telecom partner | Logistics Lead |  |
| Operations | Stationery, tape, setup misc | Mandatory | lump | 25000.0 | 1.0 | 1.0 | 1.0 | 25000 | 25000 | 25000 | Must-fund (cash) | Central budget | Logistics Lead |  |
| Operations | First aid + booth refreshments/water | Mandatory | lump | 20000.0 | 1.0 | 1.0 | 1.0 | 20000 | 20000 | 20000 | Must-fund (cash) | Central budget | Logistics Lead |  |
| Operations | Cash float, porterage, tips (hidden cost) | Mandatory | lump | 40000.0 | 1.0 | 1.0 | 1.0 | 40000 | 40000 | 40000 | Must-fund (cash) | Central budget | Sponsorship/Finance |  |
| Operations | Reprint / emergency print reserve (hidden… | Mandatory | lump | 30000.0 | 1.0 | 1.0 | 1.0 | 30000 | 30000 | 30000 | Must-fund (cash) | Central budget | Design Lead |  |
| Operations | Extra power / venue service fees if manua… | Optional | lump | 25000.0 | 0.0 | 1.0 | 1.0 | 0 | 25000 | 25000 | Must-fund (cash) | Central budget | Logistics Lead |  |
| Operations | Bank/transfer charges + misc fees (hidden… | Mandatory | lump | 8000.0 | 1.0 | 1.0 | 1.0 | 8000 | 8000 | 8000 | Must-fund (cash) | Central budget | Sponsorship/Finance |  |
| SUBTOTAL |  |  |  |  |  |  |  | 4097500 | 4655000 | 5993000 |  |  |  |  |
| CONTINGENCY | 10% (weather re-books, reprints, overruns) |  |  |  |  |  |  | 409750 | 465500 | 599300 |  |  |  |  |
| GRAND TOTAL | per scenario |  |  |  |  |  |  | 4507250 | 5120500 | 6592300 |  |  |  |  |

## 27. Lead Tracker Schema

**Sheet:** `Lead Tracker` · **Records:** 3 · **Columns:** 19

| Lead ID | Date | Captured by | Visitor name | Organization | Title | Phone | Email | City / country | Interest (company / service) | Type | Qualification | BANT notes | Assigned to | Follow-up due | Follow-up status | Outcome stage | Est. value (PKR) | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EX-1 | 2026-09-22T00:00:00 | Reception QR | A. Visitor | Retail group (KHI) | Head of Digital | 03xx-xxxxxxx | a@retail.pk | Karachi | Karakoram Soft — e-commerce build | Client | Hot (e.g.) | B:yes A:yes N:yes T:Oct | A. Khan | 2026-09-28T00:00:00 | Scheduled | Meeting | 800000.0 | Example row — replace |
| EX-2 | 2026-09-23T00:00:00 | Pod QR | B. Delegate | Trade mission (UAE) | Adviser |  | b@mission.ae | Dubai | Pavilion — outsourcing overview | International | Warm (e.g.) | Exploring vendors | BD Lead | 2026-09-30T00:00:00 | Not started | Contacted | 0.0 | Example row — replace |
| EX-3 | 2026-09-23T00:00:00 | Paper pad | C. Student | University | Student |  |  | Karachi | Careers question | Other | Cold (e.g.) | — | Reception | 2026-10-02T00:00:00 | Not started | Contacted | 0.0 | Example row — replace |

## 28. 30/60/90-Day Follow-Up

**Sheet:** `30-60-90 Follow-Up` · **Records:** 18 · **Columns:** 7

| Window | Due | Actions | Owner | Metric / evidence | Status | Notes |
|---|---|---|---|---|---|---|
| 48 hours | 2026-09-27T00:00:00 | Thank-you wave: personalized email to eve… | PMO + companies | 100% thank-yous sent |  |  |
| 7 days | 2026-10-02T00:00:00 | All leads merged, de-duplicated, owners c… | PMO / Follow-up | 100% first contact; retro notes filed |  |  |
| 7 days | 2026-10-02T00:00:00 | MOU commitments transcribed with owners +… | PMO | 100% MOUs have dated next step |  |  |
| 14 days | 2026-10-09T00:00:00 | Sponsor fulfillment reports delivered (ph… | Sponsorship Lead | All sponsors reported |  |  |
| 30 days | 2026-10-24T00:00:00 | 30-DAY REVIEW: 100% leads contacted & sta… | PD + PMO | Scorecard v1; funnel numbers |  |  |
| 60 days | 2026-11-23T00:00:00 | 60-DAY REVIEW: pipeline value quantified;… | PD + PMO | Scorecard v2; case studies live |  |  |
| 60 days | 2026-11-23T00:00:00 | YEAR-2 DECISION: Lahore 29–31 Jan 2027 — … | PD | Decision memo + ECG booking |  |  |
| 90 days | 2026-12-23T00:00:00 | 90-DAY REVIEW & IMPACT REPORT: contracts/… | PD | Impact report published |  |  |
| 90 days | 2026-12-23T00:00:00 | Year-2 master workbook v1 cloned & update… | PMO | Workbook v1 ready |  |  |
| CONVERSION SNAPSHOT (live — also mirrored… |  |  |  |  |  |  |
| Leads captured (L-IDs) |  | 0 |  |  |  |  |
| Qualified (Hot + Warm) |  | 0 |  |  |  |  |
| At Meeting stage |  | 1 |  |  |  |  |
| At Proposal / Negotiation |  | 0 |  |  |  |  |
| Won |  | 0 |  |  |  |  |
| Pipeline value (PKR, L-rows) |  | 0 |  |  |  |  |
| MOUs signed |  | 0 |  |  |  |  |
| MOUs at Proposal+ (conversion) |  | 0 |  |  |  |  |

## 29. KPIs & Impact Measurement — 22 Metrics, Sourced

**Sheet:** `KPIs & Impact Measurement` · **Records:** 22 · **Columns:** 8

| KPI | Definition | Baseline (2025/26 delegation) | Target 2026 | Actual | Source of truth | Owner | Review |
|---|---|---|---|---|---|---|---|
| Companies exhibiting | Confirmed companies at the pavilion | n.a. (visited, did not exhibit) | 10 | 0 | Participating Companies | Companies Lead | Weekly |
| Trained reps on floor | 2 per company, passed rehearsals + lead-c… | n.a. | 20 |  | Rehearsal scorecards | BD Lead | 17 Sep |
| Budget coverage | Committed sponsorship + contributions vs … | n.a. | ≥60% | 0 | Budget Tracker | Sponsorship Lead | Weekly |
| Sponsors closed | Signed commitments (cash or in-kind lette… | n.a. | ≥5 | 0 | Sponsor Pipeline | Sponsorship Lead | Weekly |
| Leads captured | Unique L-IDs in Lead Tracker | n.a. | ≥150 | 0 | Lead Tracker | BD Lead | Daily (show) |
| Qualified leads | Hot + Warm | n.a. | ≥50 | 0 | Lead Tracker | BD Lead | Daily (show) |
| B2B meetings held | Log rows with Status = Held | n.a. | ≥40 | 0 | B2B Meetings | BD Lead | Daily (show) |
| Investor conversations | Meetings with Type = Investor held | n.a. | ≥10 | 0 | B2B Meetings | BD Lead | Daily (show) |
| International connections | Leads/meetings with international counter… | n.a. | ≥15 | 1 | Lead + B2B | BD Lead | Daily (show) |
| VIP visits hosted | Gov-VIP rows marked Visited | n.a. | ≥8 | 0 | Gov-VIP Engagement | Stakeholder Lead | Daily (show) |
| MOUs signed | Signed at/post ITCN | n.a. | ≥5 | 0 | MOU Tracker | PMO | Show + reviews |
| MOUs converting | At Proposal/Contract/Revenue stage | n.a. | ≥2 by day 60 | 0 | MOU Tracker | PMO | 30/60/90 |
| Proposals out (leads) | L-rows at Proposal+ | n.a. | ≥10 by day 30 | 0 | Lead Tracker | PMO | 30/60/90 |
| Contracts / wins | L-rows Won + MOUs at Contract/Revenue | 0 | ≥3 by day 90 | 0 | Lead + MOU | PD | 90-day |
| Pipeline value (PKR) | Σ Est. value of L-rows | n.a. | Quantified by day 60 | 0 | Lead Tracker | PMO | 30/60/90 |
| Revenue attributed (PKR) | Closed revenue traceable to pavilion | 0 | Reported day 90 |  | Company declarations | PD | 90-day |
| Jobs / opportunities created | Hires + internships + freelance contracts… | n.a. | Reported day 90 |  | Company declarations | PD | 90-day |
| Social posts published | Calendar rows Published | n.a. | ≥40 | 0 | Social & PR Calendar | Comms Lead | Weekly |
| Earned media mentions | Articles/segments naming the pavilion | limited (diagnostic coverage only) | ≥8 |  | Coverage log (Social sheet) | Comms Lead | Weekly |
| Company satisfaction | Post-event survey, 1–10 | n.a. | avg ≥8; 100% would return |  | Survey (28 Sep) | PMO | 7-day |
| Year-2 momentum | Waitlist applicants for Lahore Jan 2027 | n.a. | ≥15 |  | Selection round 2 | Companies Lead | 60-day |
| Open risks (health check) | Risk register rows Open | — | Trend ↓ | 22 | Risk Register | PMO | Daily |

## 30. Post-Event Report — Section Owners & Due Dates

**Sheet:** `Post-Event Report` · **Records:** 14 · **Columns:** 5

| Section | Contents | Owner | Due | Status |
|---|---|---|---|---|
| Executive summary | One page: what the GB Pavilion achieved, … | PD | 2026-10-02T00:00:00 |  |
| The pavilion & the companies | 10 company mini-profiles with their indiv… | Companies Lead | 2026-10-02T00:00:00 |  |
| Business results | Funnel table (leads → qualified → meeting… | BD + PMO | 2026-10-02T00:00:00 |  |
| Stakeholder & VIP engagement | Visit log with photos, asks made, respons… | Stakeholder Lead | 2026-10-02T00:00:00 |  |
| Media & visibility | Coverage log with links, post metrics, re… | Comms Lead | 2026-10-02T00:00:00 |  |
| Financials | Budget vs actuals, sponsorship raised, in… | Sponsorship Lead | 2026-10-02T00:00:00 |  |
| Lessons learned | Retro output: keep / fix / try for Lahore… | PMO | 2026-10-02T00:00:00 |  |
| Recommendations & year-2 plan | Pavilion size, company count, funding mod… | PD | 2026-11-30T00:00:00 |  |
| 90-day impact edition | Adds: contracts/revenue attributed, jobs … | PD | 2026-12-23T00:00:00 |  |
| 3. SIGN-OFF |  |  |  |  |
| Project Director | Name / signature / date |  |  |  |
| PMO / Follow-up Lead | Name / signature / date |  |  |  |
| PASHA/ECG Liaison (acknowledgement) | Name / signature / date |  |  |  |
| GBSHA (acknowledgement) | Name / signature / date |  |  |  |


## 31. README — Operating Manual

Pale green band

Section labels

Amber cell

Decision or input the team must provide

Grey cell

Formula — do not type over it

Grey italic row

Example row showing expected format — replace with real data


### SHEET MAP

Sheet

What it is for

Executive Dashboard

Status at a glance: key dates, KPI actuals vs targets (live formulas), phase status, top risks, command contacts.

Facts & Assumptions

Verified research findings with sources vs. working assumptions with owners and resolve-by dates.

Master Timeline

The full 11-phase plan, Sep 3 → Dec 23 (+ year-2 kickoff): every activity with WHY/WHO/WHEN/HOW/dependency/output/KPI.

Daily Action Plan Sep 3-18

The 16-day sprint, day by day, with owners and outputs. This drives the daily standup.

Weekly Targets

Week-by-week targets from kickoff through the 90-day review.

Committee & Governance

Roles, names, responsibilities, decision matrix, meeting cadence, communication channels.

Participating Companies

Selection rubric, application process, and the 10+2 company roster with per-company readiness checklist.

Sponsors & Funding

P3.2 — value proposition, sponsor categories with evidence-based hooks, tier benefits matrix (the negotiation boundary), revenue plan with live honesty math.

Sponsor Pipeline

P3.3 — target database + 8-stage sales pipeline in one tracker: hooks, warm paths, probability-weighted values, live funnel and weekly targets.

Sponsorship Daily Plan

P3.3 — sponsorship track day by day, 3–18 Sep: priorities, owners, expected outcomes, deadlines, dependencies, KPIs.

Stakeholder Database

Everyone who should know about or visit the pavilion, by category and priority, with invitation status.

Government-VIP Engagement

VIP-by-VIP objectives, asks, channels, visit slots, protocol checklist.

Pavilion Design & Branding

Pavilion concept, zone plan for ~90 m², production checklist with deadlines, what-ECG-provides checklist.

Logistics

Delegate manifest, travel waves (with weather fallback), hotel, equipment, documents, emergency contacts.

B2B Meetings

Target-list process, meeting calendar for 3 show days, and the meeting log that feeds the Lead Tracker.

MOU & Partnership Tracker

MOU pipeline from identification to signing to conversion (meeting → opportunity → proposal → contract → revenue).

Social Media & PR Calendar

Dated content plan before/during/after, plus press targets and media kit checklist.

Risk & Issue Register

Scored risks with mitigations, contingencies, owners. Review at every standup.

Budget Tracker

P3.1 — funding requirement matrix: three budget scenarios (minimum viable / recommended / enhanced), mandatory vs optional, funding route per line (must-fund / sponsorable / in-kind / cost-share / negotiated free), live funding summary.

Lead Tracker

Every visitor captured: qualification, owner, follow-up date, outcome stage. The single most important post-event asset.

30-60-90 Follow-Up

The post-ITCN conversion machine: 48h/7d/30d/60d/90d actions, owners, metrics.

KPIs & Impact Measurement

KPI definitions, baselines, targets, live actuals, source-of-truth sheet per KPI.

Post-Event Report


---

# Part C — Software Requirements Specification (SRS)

> The complete SRS for the programmer — 22 functional requirements modules, data model, non-functional requirements, acceptance criteria. The source-of-truth for the system to be built.

# Software Requirements Specification (SRS)

**Project:** GB Pavilion Operations & Business Conversion Platform
**Sponsor:** GB IT Community / P@SHA / ECG Pavilion at ITCN Asia
**Document version:** 1.0
**Date:** 4 Sep 2026
**Prepared for:** Development team (programmer handoff)
**Source-of-truth workbook:** `GB_Pavilion_ITCN_Asia_Master_Plan_P3.xlsx` (23 sheets)

---

## 1. Introduction

### 1.1 Purpose
This document specifies the requirements for a **single business-operations web application** that runs the GB IT Community Pavilion ("Made in GB") at ITCN Asia — and converts the expo into **measurable business for ~10 GB companies**. The system replaces the current spreadsheet workbook with a unified tool covering: company selection, sponsor pipeline, budget tracking, stakeholder/VIP engagement, B2B meeting scheduling, lead capture & qualification, MOU pipeline, social/PR calendar, risk register, logistics, KPIs, and the 30/60/90-day post-event follow-up machine.

It is the **one place** the Project Director (PD), PMO, and workstream leads open every morning.

### 1.2 Scope
**In scope:**
- Web app (responsive; desktop + tablet at the booth + mobile on the floor).
- Multi-role login (PD, PMO, Companies Lead, Sponsorship Lead, Design Lead, Stakeholder Lead, BD Lead, Comms Lead, Logistics Lead, Company-rep users, Sponsor-portal user).
- All 23 master-workbook sheets, implemented as connected modules — **no double entry**; lead captured at the booth flows to Lead Tracker → B2B log → MOU tracker → KPI dashboard automatically.
- QR-based lead capture (central + per-pod), paper fallback, badge photo capture.
- Reporting and printable PDF equivalents of the workbook.
- Offline-tolerant capture at the booth (no internet on the floor).

**Out of scope (v1):**
- Public-facing GB Pavilion marketing site.
- Native mobile apps (mobile web only).
- Multi-event tenancy (single event per workspace in v1; multi-event pluggable in v2).
- Payment gateway for sponsor invoicing (invoice PDFs only; payment tracked manually).
- Accounting integration.

### 1.3 Definitions & Acronyms
| Term | Meaning |
| --- | --- |
| GB | Gilgit-Baltistan |
| ITCN Asia | Information Technology, Communication & Networking Asia expo (28th edition, 22–24 Sep 2026, Expo Centre Karachi) |
| ECG | E-commerce Gateway Pakistan (event organizer) |
| P@SHA | Pakistan Software Houses Association |
| GBSHA | Gilgit-Baltistan Software Houses Association |
| MOU | Memorandum of Understanding |
| PD / PMO | Project Director / Project Management Office |
| BANT | Budget, Authority, Need, Timeline (lead-qualification framework) |
| KPI | Key Performance Indicator |
| L-ID | Lead Identifier (`L-001`, `L-002`, ...) |
| M-ID | MOU Identifier (`M-01`, `M-02`, ...) |
| Funnel | Visibility → Connections → Leads → Partnerships → MOUs → Business → Economic Impact |

### 1.4 References
- Master workbook: `GB_Pavilion_ITCN_Asia_Master_Plan_P3.xlsx` (Executive Dashboard, README, Facts & Assumptions, Master Timeline, Daily Action Plan Sep 3-18, Weekly Targets, Committee & Governance, Participating Companies, Sponsors & Funding, Sponsor Pipeline, Sponsorship Daily Plan, Stakeholder Database, Government-VIP Engagement, Pavilion Design & Branding, Logistics, B2B Meetings, MOU & Partnership Tracker, Social Media & PR Calendar, Risk & Issue Register, Budget Tracker, Lead Tracker, 30-60-90 Follow-Up, KPIs & Impact Measurement, Post-Event Report).
- ITCN Asia: https://itcnasia.com/karachi
- P@SHA GB Diagnostic Report (Nov 2025).
- ECG exhibitor manual (to be supplied by 8 Sep 2026).

### 1.5 Document overview
Section 2 = overall description & users. Section 3 = functional requirements by module. Section 4 = external interfaces. Section 5 = non-functional requirements. Section 6 = data model (key entities). Section 7 = reports & dashboards. Section 8 = acceptance criteria & release plan.

---

## 2. Overall Description

### 2.1 Product perspective
A greenfield web app, no legacy integration. Replaces 23 interlinked Excel sheets so the project stops duplicating data between the Sponsorship Daily Plan, the Sponsor Pipeline, the Budget Tracker, and the Executive Dashboard. Single database, role-based views, audit trail on every status change.

### 2.2 User classes & characteristics
| Role | Primary needs |
| --- | --- |
| **Project Director (PD)** | Executive dashboard, sign-offs, year-2/3 strategy, sponsor negotiation |
| **PMO / Follow-up Lead** | Owns the workbook daily; runs the 30/60/90 machine; MOU drafts and tracking |
| **Companies Lead** | Call-for-applications, selection rubric scoring, company readiness checklist |
| **Sponsorship Lead** | Sponsor pipeline (8 stages), probability-weighted value, fulfillment reports |
| **BD Lead** | Target lists, B2B meeting calendar, lead qualification, investor conversations |
| **Design Lead** | Pavilion design brief, brand assets, print schedule |
| **Stakeholder Lead** | Stakeholder DB, VIP engagement plan, guestbook |
| **Comms Lead** | Social/PR calendar, earned-media log, post metrics |
| **Logistics Lead** | Travel waves, hotel, equipment, emergency contacts |
| **Company Rep** (10 companies × 2 reps) | Own leads, follow-up tasks, meeting requests |
| **Sponsor Portal User** (external) | View tier benefits, fulfillment proof, renewal status |
| **Auditor / Read-only** | View all records, export PDF |

### 2.3 Operating environment
- Web app hosted on a cloud VM (e.g., 2 vCPU / 4 GB / Ubuntu 22.04).
- Browser support: latest 2 versions of Chrome, Edge, Safari (booth tablets will use Chrome).
- Mobile: responsive web only (iPad/Android tablet at booth; phone on floor).
- Offline capture at booth: PWA with IndexedDB queue → syncs when online.
- QR codes generated server-side; phones scan via tablet camera or visitor's own phone.

### 2.4 Design & implementation constraints
- Must be buildable by a small team (1–2 devs) in 2–3 weeks for v1 (show is 22 Sep).
- PHP/Laravel or Node/Express + React, or Python/Django + React — **any mainstream stack is acceptable** as long as Section 5 non-functional requirements are met.
- Database: PostgreSQL (recommended) or MySQL.
- Object storage (S3-compatible) for photos, badge images, PDFs.
- All money values in PKR (integer paisa stored, displayed rounded).
- Time zone: Asia/Karachi (PKT, UTC+5). No DST.

### 2.5 Assumptions & dependencies
- ECG/P@SHA written confirmation of free pavilion + 3-year commitment arrives by 5 Sep (Assumption A1 in workbook).
- Exhibitor manual with exact booth dimensions and shell-scheme inclusions by 8 Sep (A2, A7, A8).
- Internet at the Expo Centre is unreliable → offline-first capture is mandatory.
- Real budget quotes replace placeholders by 6 Sep; sponsor commitments update from the Sponsor Pipeline.
- The 3-year arc means the system must survive the show and become the post-event CRM for 90+ days, then be cloned for year 2 (Lahore, 29–31 Jan 2027).

---

## 3. Functional Requirements (by module)

Each module maps 1:1 to one or more sheets in the master workbook. **FR = Functional Requirement.**

### 3.1 Authentication & Roles (FR-AUTH)
- FR-AUTH-1: Email + password login; SSO optional (Google) for committee.
- FR-AUTH-2: Roles per Section 2.2; permissions matrix in DB.
- FR-AUTH-3: Audit log on every create/update/delete (who, when, before/after).
- FR-AUTH-4: Sponsor Portal users see only their sponsor record + fulfillment proof; cannot see other sponsors or company leads.
- FR-AUTH-5: Two-signature rule (PD + Sponsorship Lead) for any single spend > PKR 100,000 — system enforces an approval workflow.
- FR-AUTH-6: Daily 18:00 standup reminder (in-app + email) to committee.

### 3.2 Executive Dashboard (FR-DASH)
- FR-DASH-1: Single landing page with: KPI snapshot (target vs actual), key-dates countdown, phase status, top 5 risks, command contacts, "this-week focus" note.
- FR-DASH-2: KPI cards (live formulas reading from underlying tables): Companies confirmed · Sponsorship committed · Funding coverage % · B2B meetings held · Leads captured · Qualified leads (Hot+Warm) · VIP visits hosted · MOUs signed · MOUs at Proposal+ · Pipeline value · Social posts published · Open risks.
- FR-DASH-3: Color states: Green (at/above target) · Amber (within 80%) · Red (<80%) · Grey (no data yet).
- FR-DASH-4: Click any KPI → drill-down to source sheet.

### 3.3 Facts & Assumptions (FR-FACTS)
- FR-FACTS-1: Two lists: **Verified Facts** (with source URL + cite date) and **Working Assumptions** (with owner + resolve-by date).
- FR-FACTS-2: "Amber = blocking" flag surfaces in the Dashboard if any blocking assumption's resolve-by is past.
- FR-FACTS-3: Facts are read-only after 7 days from creation (only PD can edit).

### 3.4 Master Timeline & Daily Action Plan (FR-TIMELINE)
- FR-TIMELINE-1: 11-phase plan (P1 Strategy → P11 Post-Event Follow-Up), each phase with activities carrying: WHAT → WHY → WHO → WHEN → HOW → DEPENDENCY → OUTPUT → KPI.
- FR-TIMELINE-2: Gantt-style view with phase bars + milestones (Setup complete 21 Sep 18:00, Show 22–24 Sep, Dismantle 25 Sep, 30/60/90 reviews).
- FR-TIMELINE-3: Daily Action Plan Sep 3–18 — day-by-day sprint view with owner and expected output. Drives the 18:00 standup.
- FR-TIMELINE-4: Status dropdown: `Not started / In progress / Done / Blocked / At risk`. "Blocked" forces selection from Risk Register.
- FR-TIMELINE-5: Weekly Targets view: Week-of-Kickoff → Week-of-Show → 30-day → 60-day → 90-day.

### 3.5 Committee & Governance (FR-GOV)
- FR-GOV-1: Roles list (PD, PMO, PASHA/ECG Liaison, BD, Logistics, Comms, Design, Stakeholder, Sponsorship) with name, contact, responsibilities, backup person.
- FR-GOV-2: Decision matrix (e.g., PD approves >100K spend, Sponsorship Lead approves tier changes, PMO approves data corrections >48h old).
- FR-GOV-3: Meeting cadence: standup 09:00 daily, steering weekly, post-event debrief.
- FR-GOV-4: Communication channels (WhatsApp group, email distribution list) — stored as references, not chat.

### 3.6 Participating Companies (FR-COMPANIES)
- FR-COMPANIES-1: Call-for-applications form (public link): company name, GB-rooted proof, product/service description, demo link, references, team size, GB district (Gilgit/Skardu/Hunza/etc.), women-led flag, funding stage.
- FR-COMPANIES-2: Selection rubric (100 points): GB-rooted (15) · Product maturity (20) · Team readiness (20) · Pitch quality (15) · Market potential (15) · Inclusion (women-led, geography) (10) · References (5).
- FR-COMPANIES-3: Panel scoring UI (3+ scorers), conflict-of-interest declaration, auto-sum, ranked list.
- FR-COMPANIES-4: Company record: name, founders, district, website, logo, one-pager PDF, pitch deck PDF, demo video link, contact, GBSHA/SCO/incubator affiliation.
- FR-COMPANIES-5: Per-company readiness checklist (≥15 items): collaterals ready, reps confirmed, travel booked, hotel confirmed, rehearsal attended, lead-capture test passed, QR standee delivered.
- FR-COMPANIES-6: Roster lock 9 Sep; 10 confirmed + 2 reserves.

### 3.7 Sponsors & Funding (FR-FUND)
- FR-FUND-1: Value proposition builder (editor) → PDF export.
- FR-FUND-2: Sponsor tiers (Title, Gold, Silver, Supporting, In-kind) with **benefits matrix as the negotiation boundary** — only Title carries naming; no editorial control at any tier.
- FR-FUND-3: Sponsor categories with evidence hooks: Govt/Public-sector · IT industry · Telecom · Bank · Development partner (UNDP/AKDN/WB) · Diaspora · Hospitality · Media.
- FR-FUND-4: Revenue plan vs live honesty math: potential PKR · weighted PKR · committed cash · committed in-kind · target · gap.
- FR-FUND-5: Cap: any one sponsor ≤35% of total raise (warning if exceeded).
- FR-FUND-6: Fulfillment tracker per sponsor: logo usage, mentions, photos, passes, meeting corner slots — generates a Sponsor Fulfillment Report PDF (delivered 14 days post-event).

### 3.8 Sponsor Pipeline (FR-SPON)
- FR-SPON-1: One tracker, 8 stages: `Prospect → Contacted → Meeting → Proposal → Negotiation → Verbal Commitment → Confirmed → Fulfilled` (+ `Declined`).
- FR-SPON-2: Each row: target, category, hook, warm path, contact (role-level until name confirmed), probability %, potential PKR, weighted PKR, stage dates, owner, last-action date.
- FR-SPON-3: Stage moves require evidence (e.g., Proposal = proposal PDF uploaded; Verbal = meeting notes; Confirmed = signed letter).
- FR-SPON-4: Verbal not converted to written within 48h auto-drops to Negotiation.
- FR-SPON-5: Funnel chart: counts per stage + PKR totals; weekly targets (cumulative).
- FR-SPON-6: Daily plan Sep 3–18 with priorities, owners, expected outcomes, deadlines, KPIs.
- FR-SPON-7: Probability weights are planning assumptions; recalibrate at 8 & 15 Sep reviews (PD-only edit).
- FR-SPON-8: No invented contact names — role-level until a real name is confirmed.

### 3.9 Stakeholder Database (FR-STK)
- FR-STK-1: Categories: Federal · GB Govt · P@SHA/Industry · Investor · International/Dev · Diplomatic · Media · Academia.
- FR-STK-2: Priority A/B/C with auto-routing of action: A = personal invitation + slot + host; B = invitation + follow-up; C = announcement reach.
- FR-STK-3: Per row: name, title, organization, category, priority, relationship owner, invite sent (date), RSVP, visited (bool), follow-up owner, notes/hook.
- FR-STK-4: Bulk import from the prefilled roster (Shaza Fatima Khawaja, Zarrar Hasham Khan, Faisal Jeddy, etc.) with "verify before invite" flag.
- FR-STK-5: Search & filter; export CSV for invitation letters.

### 3.10 Government / VIP Engagement (FR-VIP)
- FR-VIP-1: VIP-by-VIP plan: objective, **specific ask** (mandatory), channel for invite, invite date, status, visit slot, host, media plan, follow-up.
- FR-VIP-2: "Every visit produces an ask" — system requires Ask + Follow-up before a row can be marked Visited.
- FR-VIP-3: Day-1 slots auto-aligned with the official opening protocol (manual alignment, since the protocol comes from ECG).
- FR-VIP-4: Visit log: photo upload, talking-points checklist, ask delivered (Y/N), response, next step.

### 3.11 Pavilion Design & Branding (FR-DESIGN)
- FR-DESIGN-1: Concept & narrative editor (brand identity "Made in GB", message hierarchy, color palette).
- FR-DESIGN-2: Zone plan for ≈90 m² (10 pods + ecosystem wall + meeting corner + screens + signage).
- FR-DESIGN-3: Production checklist with deadlines (asset freeze 12 Sep, proofs approved 15 Sep, installation 19–21 Sep).
- FR-DESIGN-4: "What ECG provides" checklist (shell-scheme walls, carpet, power, passes) vs what we produce.
- FR-DESIGN-5: Asset library: logos, fonts, color codes, templates for standees, booklets, one-pagers.

### 3.12 Logistics (FR-LOG)
- FR-LOG-1: Delegate manifest: name, role, company (if any), passport/ID, contact, emergency contact, dietary, medical notes.
- FR-LOG-2: Travel waves (Advance / Main Gilgit / Skardu / Hunza) with departure/arrival dates, fallback rules.
- FR-LOG-3: Weather fallback logic: if GIL flights cancel, NATCO road option (≈18h) → fly ISB→KHI next day. Status field shows fallback active Y/N.
- FR-LOG-4: Hotel manifest: check-in 20 Sep / out 25 Sep, rooming list (twin-share), confirmation numbers.
- FR-LOG-5: Equipment manifest: SIMs, screens, AV gear, first-aid, stationery.
- FR-LOG-6: Document checklist: travel tickets, hotel vouchers, ECG passes, ID copies, insurance.
- FR-LOG-7: Emergency contacts list (PD, embassy, hospitals, PIA help-line, NATCO).

### 3.13 B2B Meetings (FR-B2B)
- FR-B2B-1: Target-list template (per company, due 12 Sep): Account · Type (client/partner/investor) · Who to meet · Why us (one line) · Intro path · Ask.
- FR-B2B-2: 200-account pavilion pool (10 companies × 20) with de-duplication and conflict resolution (BD consolidates).
- FR-B2B-3: Outreach scripts: email + LinkedIn + WhatsApp variants — saved as templates, copy-to-clipboard.
- FR-B2B-4: Meeting calendar: 45-min slots, 2 concurrent, meeting corner, 3 show days = 36 slots + buffer.
- FR-B2B-5: Meeting log: date, time, account, type (Client/Partner/Investor/International/Other), company hosting, attendees, status (Requested/Confirmed/Held/No-show), next-step owner, next-step due date.
- FR-B2B-6: "Every meeting ends with a named next step" — required field on save.
- FR-B2B-7: Targets: ≥40 booked pre-show · ≥40 held · ≥10 investor conversations · ≥15 international connections.

### 3.14 Lead Capture (FR-LEAD) — *booth-critical*
- FR-LEAD-1: Visitor lands at the booth → tablet shows QR → visitor scans with own phone OR types name on the tablet.
- FR-LEAD-2: Two QR surfaces: **central pavilion QR** (generic "Made in GB" lead) and **per-pod QR** (attributed to that company).
- FR-LEAD-3: Public form (mobile-friendly): name, organization, title, phone, email, city/country, interest area (dropdown of 10 companies + "general"), consent checkbox (GDPR-style: "I agree to be contacted by GB Pavilion about this enquiry").
- FR-LEAD-4: Badge photo capture (optional, tablet camera): snapshots the visitor's name badge for follow-up memory.
- FR-LEAD-5: **Paper fallback**: tablet "Quick Add" mode for visitors who refuse digital — receptionist types name + phone; offline queue.
- FR-LEAD-6: Offline-tolerant: all captures queue in IndexedDB if no internet; auto-sync on reconnect.
- FR-LEAD-7: Lead record: L-ID auto-generated, date, captured-by (Reception QR / Pod QR / Paper pad), visitor name, organization, title, phone, email, city/country, interest, type (Client/Partner/Investor/International/Other), qualification (Hot/Warm/Cold), BANT notes, assigned-to company rep, follow-up due date, follow-up status, outcome stage (Contacted → Meeting → Proposal → Negotiation → Won/Lost), estimated value PKR, notes.
- FR-LEAD-8: Qualification rule: **HOT** = need + authority + timeline inside 90 days · **WARM** = real interest, longer timeline · **COLD** = contact only.
- FR-LEAD-9: BANT-lite fields: Budget · Authority · Need · Timeline — free-text.
- FR-LEAD-10: Auto-route: each lead assigned to a company rep within 5 minutes of capture; rep gets in-app + email notification.
- FR-LEAD-11: SLA enforcement: Hot lead first contact ≤48h; all leads ≤5 working days; "no response ×3" closes the loop (status = Closed-no-response, kept in record).
- FR-LEAD-12: Follow-up dashboard per rep: my open leads · overdue · due this week · won · lost.

### 3.15 MOU & Partnership Tracker (FR-MOU)
- FR-MOU-1: M-ID auto-generated (`M-01`, `M-02`, ...).
- FR-MOU-2: Pipeline: `Identified → Qualified → Drafted → Legal review → Signing slot → Signed → 30-day action → Conversion stage (Meeting → Opportunity → Proposal → Contract → Revenue)`.
- FR-MOU-3: Each row: parties, type (MOU/LOI/Partnership/Investment), purpose/scope (one line), status, signing slot (Day 2 15:00 default), owner, signed date, key commitments (who/what/by-when), 30-day action, conversion stage, estimated value PKR.
- FR-MOU-4: **Qualification bar** (enforced): a candidate MOU must name (a) concrete purpose, (b) signatories with authority, (c) at least one dated commitment per side — else status = "Declined-politely".
- FR-MOU-5: "MOU ≠ success; conversion is" — Dashboard tracks MOUs at Proposal+ separately from MOUs signed.
- FR-MOU-6: Targets: ≥5 signed · ≥2 at Proposal+ by day 60.

### 3.16 Social Media & PR Calendar (FR-PR)
- FR-PR-1: Pre/during/after content plan: date, phase, platform (LinkedIn / FB / IG / X / YouTube / Press), content type, topic/asset, owner, status (Draft/Scheduled/Published), link.
- FR-PR-2: Hashtag & handle library: `#MadeInGB #GBPavilion #ITCNAsia2026` + `@P@SHA` `@ITCN` accounts.
- FR-PR-3: Cadence enforcement: pre = ≥1/day from 12 Sep; during = ≥2/day + stories; after = results week + stories through 15 Oct.
- FR-PR-4: Press targets list (publication, journalist, beat, last interaction, status).
- FR-PR-5: Earned media log: article/segment URL, outlet, reach estimate, sentiment (Positive/Neutral/Negative).
- FR-PR-6: Media kit checklist: factsheet, ecosystem stats, founder bios, high-res photos, b-roll.
- FR-PR-7: Amplification kit — companies post the same-day assets via their own channels.

### 3.17 Risk & Issue Register (FR-RISK)
- FR-RISK-1: Each risk: ID, category (Sponsorship/Logistics/Companies/Design/Stakeholder/BD/MOU/Comms/Weather), description, likelihood (L/M/H), impact (L/M/H), score = L×I (numeric), mitigation, contingency, owner, status (Open/Mitigating/Closed), last-review date.
- FR-RISK-2: Score 6+ flagged for daily standup review.
- FR-RISK-3: Escalation rule: score 6+ and not visibly improving for 2 standups → PD; external blockers → PASHA/ECG Liaison same day. System shows escalation banner.
- FR-RISK-4: Closed risks keep their row (audit trail for year-2 planning).

### 3.18 Budget Tracker (FR-BUDGET)
- FR-BUDGET-1: Three scenarios side-by-side: **Minimum Viable** (≈4.51M) · **Recommended** (≈5.12M — the working number) · **Enhanced** (≈6.59M).
- FR-BUDGET-2: Line items: category, item, mandatory/optional, unit, unit cost, qty per scenario, total per scenario, funding route (Must-fund / Sponsorable / In-kind / Cost-share / Negotiated free), potential source, owner, status (Quoted/Replaced/Confirmed).
- FR-BUDGET-3: Live funding summary: Budget requirement (recommended) · Sponsorship committed (auto from Sponsor Pipeline confirmed+fulfilled) · Company contributions pledged · Funding gap · Coverage %.
- FR-BUDGET-4: Cost-share lever toggle (Assumption A6): if companies bear own travel/hotel, central floor drops to ≈2.1–2.3M.
- FR-BUDGET-5: Contingency line 10% auto-computed.
- FR-BUDGET-6: Two-signature approval workflow for any spend > PKR 100,000.
- FR-BUDGET-7: Hidden-cost tracker: cash float · reprint reserve · extra power/venue fees · bank charges (prevent budget drift).
- FR-BUDGET-8: Actuals logging within 48h of spend; variance vs planned per line.

### 3.19 30/60/90 Follow-Up Machine (FR-FU)
- FR-FU-1: Cadence: 48h → 7d → 14d → 30d (24 Oct) → 60d (23 Nov) → 90d (23 Dec). System produces a checklist per stage.
- FR-FU-2: 48h: thank-you wave — personalized email to every lead (from its owner); VIP letters from PD; sponsor thank-yous with photo pack; group post.
- FR-FU-3: 7d: leads merged/de-duped/owners confirmed; first contact 100%; internal retro; results press release; Post-Event Report v1.
- FR-FU-4: 14d: sponsor fulfillment reports delivered; renewal conversation opened for Lahore Jan 2027.
- FR-FU-5: 30-day review: scorecard published (leads contacted, meetings held ≥20, proposals out ≥10, MOU 30-day actions done).
- FR-FU-6: 60-day review: pipeline value quantified; ≥2 MOUs at Proposal+; 3 case studies published; sponsor renewals mapped.
- FR-FU-7: **Year-2 decision**: Lahore 29–31 Jan 2027 — participation, size, improvement list; booking confirmed with ECG by 30 Nov.
- FR-FU-8: 90-day impact report: contracts/revenue, jobs, media reach, stakeholder debrief, public impact story.
- FR-FU-9: Conversion snapshot (live): leads captured · qualified · at Meeting · at Proposal/Negotiation · Won · pipeline value · MOUs signed · MOUs at Proposal+.

### 3.20 KPIs & Impact Measurement (FR-KPI)
- FR-KPI-1: Funnel: Visibility → Connections → Leads → Partnerships → MOUs → Business → Economic Impact.
- FR-KPI-2: Each KPI: definition · baseline · target · actual (live) · source-of-truth module · owner · review cadence.
- FR-KPI-3: Honesty rules: a lead is not a meeting; a meeting is not an MOU; an MOU is not revenue. Report all four levels separately in every scorecard.
- FR-KPI-4: Year-over-year: this sheet becomes the baseline column for Lahore Jan 2027.

### 3.21 Post-Event Report (FR-PER)
- FR-PER-1: Auto-fill the "By the Numbers" block from live trackers.
- FR-PER-2: Section owners + due dates (Executive summary · Companies · Business results · Stakeholder & VIP · Media · Financials · Lessons learned · Recommendations · Year-2 plan · 90-day impact edition).
- FR-PER-3: PDF export with cover, table of contents, signed-off by PD/PMO/PASHA-ECG/GBSHA.
- FR-PER-4: Public-summary version (anonymized aggregate, no company-private data).

### 3.22 Year-2 Cloning (FR-Y2)
- FR-Y2-1: "Clone workspace" action: copies master data + carry-forward assets (stakeholder DB updates, sponsor history, lead learnings, design assets) into a new event workspace.
- FR-Y2-2: Resets: KPIs (carry as baseline), pipeline (close all), daily plan (auto-rebuilt).
- FR-Y2-3: Locked once v1 is closed; only PD can clone.

---

## 4. External Interfaces

### 4.1 User interfaces
- **Dashboard** — wide layout, KPI cards, top risks, calendar strip.
- **Booth tablet** — landscape, large tap targets, lead-capture form dominant.
- **Mobile** — single-column, sticky action bar, photo upload from camera.
- **Sponsor portal** — minimal: my record, my tier, my fulfillment proof, my renewal status.
- **Print stylesheet** — clean A4 PDF exports of every module (for the binder that travels to Karachi).

### 4.2 Hardware interfaces
- Tablet camera for badge photo capture.
- Tablet/phone camera for QR scanning.
- Barcode/QR scanner (optional, USB) supported as keyboard-wedge input.

### 4.3 Software interfaces
- **Email** — outbound SMTP (transactional: password resets, notifications, VIP invitations, thank-yous).
- **WhatsApp** — outbound click-to-chat links (deep links to pre-filled messages). No WhatsApp API integration in v1.
- **Calendar** — `.ics` export for B2B meetings and standups.
- **Object storage** — S3-compatible for photos, PDFs, signed MOUs.
- **PDF generation** — server-side (e.g., wkhtmltopdf, Puppeteer, or library).

### 4.4 Communication interfaces
- HTTPS only.
- JSON API for any future integrations.

---

## 5. Non-Functional Requirements

### 5.1 Performance
- Dashboard load < 2 s on broadband.
- Lead-capture form submit < 500 ms; offline queue syncs within 30 s of reconnect.
- Calendar view of 200+ B2B slots renders in < 1 s.

### 5.2 Reliability & availability
- 99% uptime during the show window (22–24 Sep).
- Offline capture is mandatory (booth Wi-Fi unreliable); zero data loss in offline mode.

### 5.3 Security
- TLS 1.2+ in transit; AES-256 at rest for PII (lead PII, passport numbers, phone numbers).
- RBAC enforced server-side; no client-side trust.
- Audit log on every write; immutable append-only.
- GDPR-style consent captured before any lead record saves.
- Backups: daily snapshot, 30-day retention; restore drill before 18 Sep.

### 5.4 Usability
- First-time company rep can capture a lead within 60 s of opening the tablet (training drill).
- All forms support keyboard navigation.
- Bilingual UI (English primary; Urdu secondary) — Urdu toggle is stretch goal for v1, must-have for v2.

### 5.5 Maintainability
- Codebase covered by unit tests for business logic (qualification rules, SLA enforcement, cost-share lever, probability weighting).
- Seed data script so a fresh install is demo-ready in 1 command.

### 5.6 Scalability
- Designed for 25 internal users + 100 sponsor-portal users.
- Booth capture peak: ~1 lead / minute sustained → must handle without queueing.
- Multi-event pluggable in v2 (workspace model already supports this).

### 5.7 Compliance
- Pakistan PECA 2016 for any data subject requests.
- GDPR-style consent for any international leads (EU/UAE visitors at ITCN).
- Data residency: primary DB in Pakistan; backups encrypted.

### 5.8 Localization
- Currency: PKR (stored as integer paisa, displayed as `PKR 1,234,567`).
- Date format: `DD MMM YYYY` (e.g., `22 Sep 2026`).
- Time zone: Asia/Karachi.

---

## 6. Data Model (key entities)

Only the high-level schema; full DDL is the programmer's first deliverable.

| Entity | Key fields |
| --- | --- |
| **User** | id, name, email, role, backup_user_id, phone, status |
| **Company** | id, name, founders[], district, women_led, gbsha_member, website, logo_url, deck_url, one_pager_url, score_total, status (Applied/Shortlisted/Confirmed/Reserve/Rejected) |
| **Sponsor** | id, name, category, tier (Title/Gold/Silver/Supporting/In-kind), potential_pkr, probability_pct, weighted_pkr, stage, signed_letter_url, fulfillment_proof_urls[] |
| **Stakeholder** | id, name, title, organization, category, priority (A/B/C), relationship_owner_id, invite_sent_at, rsvp, visited |
| **VipEngagement** | id, stakeholder_id, objective, specific_ask (required), channel, invite_date, visit_slot, host_id, media_plan, follow_up |
| **Meeting** (B2B) | id, account_name, type, requested_at, scheduled_at, duration_min, status, attendees[], hosted_by_company_id, next_step_owner_id, next_step_due, notes |
| **Lead** | id (L-ID), captured_at, captured_by (user or QR), visitor_name, organization, title, phone, email, city_country, interest_company_id, type, qualification (Hot/Warm/Cold), bant_b, bant_a, bant_n, bant_t, assigned_to_user_id, follow_up_due, follow_up_status, outcome_stage, est_value_paisa, consent_at, photo_url, source_meeting_id |
| **MOU** | id (M-ID), parties[], type, purpose, status, signing_slot, owner_id, signed_at, commitments_json, action_30d, conversion_stage, est_value_paisa, document_url |
| **Risk** | id, category, description, likelihood, impact, score, mitigation, contingency, owner_id, status, last_review_at |
| **BudgetLine** | id, category, item, mandatory, unit, unit_cost_paisa, qty_mvb, qty_rec, qty_enh, route, source, owner_id, status, actual_paisa |
| **BudgetScenario** | id, name (MVB/REC/ENH), totals_paisa, contingency_pct |
| **Spend** | id, line_id, amount_paisa, spent_at, approver_user_id, signature_user_id, receipt_url |
| **Phase / Activity** | id, phase_code (P1..P11), what, why, who, when, how, dependency, output, kpi, status, blocked_risk_id |
| **DailyAction** | id, date, activity_id, owner_id, expected_output, status |
| **SocialPost** | id, scheduled_at, phase, platform, content_type, topic, owner_id, status, link |
| **MediaMention** | id, outlet, url, published_at, reach, sentiment |
| **Delegate (Logistics)** | id, user_id, wave, route, depart_at, arrive_at, fallback_active, hotel_confirmation, emergency_contact |
| **KPI** | id, name, definition, baseline, target, source_module, owner_id, review_cadence |
| **KPIActual** | id, kpi_id, value, recorded_at, source_module_record_id |
| **AuditLog** | id, user_id, entity, entity_id, action, before_json, after_json, at |

**Conventions:**
- All money in integer paisa (`amount_paisa BIGINT`).
- All timestamps PKT (`AT TIME ZONE 'Asia/Karachi'`).
- Soft-delete (`deleted_at`) on all entities; audit log never deletes.

---

## 7. Reports & Dashboards

| Report | Source | Audience | Frequency | Format |
| --- | --- | --- | --- | --- |
| Executive Dashboard | All modules | PD, committee | Live + daily standup | Web |
| Phase Status Strip | Timeline | All | Live | Web |
| Sponsor Funnel + Weekly Targets | Sponsor Pipeline | PD, Sponsorship Lead | Daily during sprint; weekly after | Web + PDF |
| Budget vs Actual + Funding Gap | Budget + Sponsor | PD, Sponsorship Lead | Daily during sprint; weekly after | Web + PDF |
| Lead Capture Board | Lead Tracker | All | Live during show | Web (tablet view) |
| Lead Follow-up Board | Lead Tracker | Reps, BD Lead | Daily | Web |
| B2B Meeting Calendar | Meetings | All | Live | Web + `.ics` export |
| VIP Visit Log | VIP Engagement | Stakeholder Lead, PD | Live | Web |
| Risk Heatmap | Risk Register | PD | Daily standup | Web |
| 30-day Scorecard | KPI + Lead + MOU | Committee, companies, sponsors | 24 Oct | PDF |
| 60-day Scorecard | Same | Same + ECG | 23 Nov | PDF |
| 90-day Impact Report | Same + revenue | All + public | 23 Dec | PDF + public summary |
| Sponsor Fulfillment Report | Sponsor | Sponsors | 14d post-show | PDF |

---

## 8. Acceptance Criteria & Release Plan

### 8.1 v1 scope (must ship before 18 Sep 2026)
- All modules FR-AUTH through FR-KPI.
- Booth tablet offline capture (FR-LEAD-1 to FR-LEAD-12).
- Sponsor portal (external-facing).
- PDF exports of every module.
- Seed data covering all 23 workbook sheets with example rows.
- 1 round of user-acceptance testing with PD + 2 reps on 15 Sep.
- Backup/restore drill on 17 Sep.

### 8.2 Acceptance criteria
A feature is accepted only when:
1. The corresponding workbook sheet can be reproduced 1:1 in the app (schema + values).
2. The data flows end-to-end without double entry: e.g., a Confirmed sponsor auto-increments "Sponsorship committed" on the Dashboard and "Funding coverage %" on Budget.
3. SLA rules fire (e.g., Hot lead 48h SLA breach triggers in-app + email to rep + alert to BD Lead).
4. PDF export matches the workbook print layout.
5. Offline capture tested at the venue (recon 19 Sep) — no data loss across a 4-hour offline window.

### 8.3 v2 scope (post-show, before Lahore 29–31 Jan 2027)
- Multi-event workspaces (clone pattern).
- Urdu UI toggle.
- WhatsApp Business API integration (send/receive).
- Payment gateway for sponsor invoices.
- Native mobile apps (iOS/Android) for reps.
- Public marketing site.

### 8.4 Risks specific to the build
- **R-Build-1:** Internet at Expo Centre unreliable → mitigated by offline-first capture (FR-LEAD-6).
- **R-Build-2:** ECG exhibitor manual arrives late (after 8 Sep) → booth dimensions and shell-scheme assumptions may shift → pavilion design module must accept late edits without data loss.
- **R-Build-3:** Scope creep mid-sprint → freeze v1 scope on 10 Sep; defer non-blockers to v2.
- **R-Build-4:** Lead PII exposure → encrypt at rest; audit log; GDPR-style consent (FR-LEAD-3, 5.3).

---

## Appendix A — Source workbook sheets → app modules (mapping)

| Workbook sheet | App module |
| --- | --- |
| Executive Dashboard | FR-DASH |
| README | (docs only) |
| Facts & Assumptions | FR-FACTS |
| Master Timeline | FR-TIMELINE (timeline view) |
| Daily Action Plan Sep 3-18 | FR-TIMELINE (sprint view) |
| Weekly Targets | FR-TIMELINE (weekly view) |
| Committee & Governance | FR-GOV |
| Participating Companies | FR-COMPANIES |
| Sponsors & Funding | FR-FUND |
| Sponsor Pipeline | FR-SPON |
| Sponsorship Daily Plan | FR-SPON (sprint view) |
| Stakeholder Database | FR-STK |
| Government-VIP Engagement | FR-VIP |
| Pavilion Design & Branding | FR-DESIGN |
| Logistics | FR-LOG |
| B2B Meetings | FR-B2B |
| MOU & Partnership Tracker | FR-MOU |
| Social Media & PR Calendar | FR-PR |
| Risk & Issue Register | FR-RISK |
| Budget Tracker | FR-BUDGET |
| Lead Tracker | FR-LEAD |
| 30-60-90 Follow-Up | FR-FU |
| KPIs & Impact Measurement | FR-KPI |
| Post-Event Report | FR-PER |

## Appendix B — Open questions for the PD (resolve before sprint starts)

1. **A1** Free pavilion + 3-year commitment — written confirmation from ECG by 5 Sep? (BLOCKING)
2. **A2** Exact booth dimensions from ECG manual by 8 Sep? (BLOCKING for design + budget)
3. **A4** Delegation size = 25, ratified at kickoff 3–4 Sep?
4. **A6** Cost-share policy: companies cover their own travel/hotel unless sponsorship closes the gap — confirmed?
5. **A7** Exhibitor pass count confirmed by 8 Sep?
6. **A9** KPI targets ratified at kickoff?

---

*End of document.*