Ten Gilgit-Baltistan companies. One unified pavilion. A single operational system that runs the entire business β sponsors, leads, meetings, MOUs, KPIs and the 30/60/90-day follow-up β so the value compounds past the show floor.
The pavilion is a free three-year commitment from P@SHA and ECG (the ITCN organizer). The job is to convert that visibility into leads, partnerships, MOUs and ultimately contracts and revenue for the GB tech ecosystem β not just photos.
"Use the free three-year GB Pavilion as a strategic platform: position Gilgit-Baltistan as a credible technology ecosystem and convert visibility into measurable business for ~10 GB companies β leads, clients, investors, federal & international connections, MOUs, exports. Each ITCN must be stronger than the last."
β Pavilion Mission Β· ratified at kickoff 3β4 Sep 2026The pavilion is built around a single funnel. Every activity, KPI and follow-up is mapped to one of these seven stages. They are not interchangeable β an MOU is not revenue, a meeting is not an MOU, a lead is not a meeting.
Eleven phases, eleven workstream leads, one Project Director. Every phase has a WHAT β WHY β WHO β WHEN β HOW β DEPENDENCY β OUTPUT β KPI. If an activity has no owner and no deadline, it does not exist.
The current workbook has 23 interlinked sheets that get double-entered daily. The system replaces that with a single web app where a sponsor confirmed in the pipeline auto-updates the dashboard, the budget gap, and the sponsor's fulfillment report β no copy-paste, no drift.
A single PostgreSQL/MySQL database, multi-role web app (PWA for the booth). Offline lead capture at the booth. Audit log on every status change.
The funnel is enforced in the data model. You can't fudge a metric β every conversion has a recorded handoff, owner, and due date.
Expo Centre Wi-Fi is unreliable. The lead-capture PWA queues in IndexedDB and syncs within 30 s of reconnect β zero data loss.
Sponsors sign in and see only their record, tier, fulfillment proof, and renewal status. No leakage of leads or other sponsors.
Hot leads β€48h. All leads β€5 working days. "No response Γ3" closes the loop honestly. System triggers alerts before SLAs breach.
After Lahore 29β31 Jan 2027, the entire workspace β stakeholders, sponsor history, lead learnings, design assets β gets cloned in one click for the next stop.
"A lead is not a meeting. A meeting is not an MOU. An MOU is not revenue. Report all four levels separately in every scorecard."
β Measurement honesty rule, Pavilion playbookThe Recommended scenario (βPKR 5.12M) is what the sponsorship drive works against. Minimum Viable cuts everything optional. Enhanced adds GB Night, custom fit-out, investor breakfast. All unit costs are placeholders until 6 Sep quotes land.
β PKR 4.5M
Credible pavilion, nothing else. Cuts all optional lines β GB Night, polos, social boosts, dinners.
Cost-share floor β PKR 2.1β2.3M if companies cover own travel/hotel.
β PKR 5.12M
The plan as designed. Mandatory + key optional: print, screens, photographer, GB networking dinner, polos.
Coverage target β₯ 60% of PKR 5.12M from sponsorship + cost-share.
β PKR 6.59M
Adds GB Night (60-pax reception), custom fit-out, investor breakfast, PR micro-retainer, daily reels.
Title sponsor showcase β only enabled if Title-tier lands.
| Route | What it covers | Example lines |
|---|---|---|
| Negotiated free | Pavilion space + ECG inclusions (passes, hall branding, delegate list) | β90 mΒ² space (3-year) |
| Sponsorable | Visible sponsor-attractive lines (brand, media, events) | Backdrop, pod graphics, screens, photographer, GB Night |
| In-kind target | Partner-provided (hotel, screens, SIMs, fares) | Karachi hotel, AV screens, Jazz/Zong SIMs, PIA discount |
| Cost-share candidate | Companies cover own travel/hotel unless sponsor closes gap | Flights (GIL/Skardu/ISBβKHI), per-company one-pagers |
| Must-fund (cash) | Central budget floor β only what is non-negotiable | Road-fallback reserve, stationery, first-aid, tips, contingencies |
Each KPI has a definition, baseline, target, actual (live), source-of-truth module, owner, and review cadence. No metric is double-counted: a lead does not become a meeting, a meeting does not become an MOU, an MOU does not become revenue β they are reported as four separate layers.
| KPI | Definition | Baseline | Target | Source | Owner |
|---|---|---|---|---|---|
| Companies exhibiting | Confirmed GB companies on the floor | n.a. | 10 | Participating Companies | Companies Lead |
| Trained reps on floor | 2 per company, passed rehearsal & lead-capture test | n.a. | 20 | Rehearsal scorecards | BD Lead |
| Budget coverage | Committed sponsorship + contributions vs budget | n.a. | β₯ 60% | Budget Tracker | Sponsorship Lead |
| Sponsors closed | Signed commitments (cash or in-kind letter) | n.a. | β₯ 5 | Sponsor Pipeline | Sponsorship Lead |
| Leads captured | Unique L-IDs | n.a. | β₯ 150 | Lead Tracker | BD Lead |
| Qualified leads | Hot + Warm | n.a. | β₯ 50 | Lead Tracker | BD Lead |
| B2B meetings held | Log rows with Status = Held | n.a. | β₯ 40 | B2B Meetings | BD Lead |
| Investor conversations | Meetings with Type = Investor held | n.a. | β₯ 10 | B2B Meetings | BD Lead |
| International connections | Foreign leads/meetings | n.a. | β₯ 15 | Lead + B2B | BD Lead |
| VIP visits hosted | Gov-VIP rows marked Visited | n.a. | β₯ 8 | Gov-VIP Engagement | Stakeholder Lead |
| MOUs signed | Signed at/post ITCN | n.a. | β₯ 5 | MOU Tracker | PMO |
| MOUs converting | At Proposal/Contract/Revenue stage | n.a. | β₯ 2 by day 60 | MOU Tracker | PMO |
| Proposals out (leads) | L-rows at Proposal+ | n.a. | β₯ 10 by day 30 | Lead Tracker | PMO |
| Contracts / wins | L-rows Won + MOUs at Contract/Revenue | 0 | β₯ 3 by day 90 | Lead + MOU | PD |
| Pipeline value | Ξ£ Est. value of L-rows | n.a. | Quantified by day 60 | Lead Tracker | PMO |
| Revenue attributed | Closed revenue traceable to pavilion | 0 | Reported day 90 | Company declarations | PD |
| Jobs / opportunities created | Hires, internships, freelance contracts | n.a. | Reported day 90 | Company declarations | PD |
| Social posts published | Calendar rows Published | n.a. | β₯ 40 | Social & PR Calendar | Comms Lead |
| Earned media mentions | Articles/segments naming the pavilion | limited | β₯ 8 | Coverage log | Comms Lead |
| Year-2 momentum | Waitlist applicants for Lahore Jan 2027 | n.a. | β₯ 15 | Selection round 2 | Companies Lead |
These are the working assumptions the plan rests on. The PD needs a clean answer before sprint starts; otherwise scope stays soft.
Blocking Β· by 5 Sep
Verbal commitment from P@SHA + ECG. Needs written confirmation: space, location, inclusions, passes, 3-year frame including Lahore Jan 2027.
Blocking Β· by 8 Sep
β90 mΒ² assumed (10 Γ 9 mΒ² modules per ECG's booking units). Need exact dims, orientation, open sides, ceiling height from exhibitor manual.
10 companies Γ 2 reps + ~5 core team. Ratify at kickoff 3β4 Sep β drives budget, travel, hotel, passes.
All amounts in Budget Tracker are placeholder estimates pending quotes. Replace with real quotes by 6 Sep.
Default: sponsorship covers shared costs (pavilion branding, common infra, media); companies cover own travel/hotel unless sponsorship closes the gap.
All current KPI targets are recommended for ratification at kickoff 3β4 Sep. Once frozen, baselines carry forward to Lahore Jan 2027.
The system requirements specification, the source workbook, and this site are the three artifacts the developer reads. Click to download β they're free to share with the build team.
The single file with everything. Plan narrative + Software Requirements Specification + every cell of all 23 workbook sheets. ~152 KB, 38 tables, 771 data rows.
Full Software Requirements Specification. 22 functional modules, data model, non-functional requirements, acceptance criteria.
Same SRS, formatted for Word. Headings, tables, page-ready for printing or sharing as PDF.
23 interlinked sheets β single source of truth the SRS is built from. Open in Excel or Google Sheets.
Every workbook sheet browsable on the site with search + filters. Click any tab.
All site files + workbook + SRS + complete md in one downloadable zip (offline install).